Nova festival exhibit honouring victims, survivors of Hamas attacks to make Canadian debut in Toronto

The name of the venue in Toronto has yet to be publicly released but the organizers say that it will be ‘one of the largest exhibitions in Canadian history’

The Nova Music Festival Exhibition honouring the survivors and victims murdered by Hamas on Oct. 7, 2023, is making its inaugural stop in Canada this April beginning with a six week installation Toronto.

“This exhibition is a tribute to the strength and resilience of the survivors and families who endured the worst massacre in music history – and a remembrance of the hundreds of innocent lives lost,” Jesse Brown, the lead Canadian representative of the installation, said in a statement to the National Post. “This is a chance to experience firsthand what happened on October 7th – to listen, to learn, and to make sure we never forget.”

The project was launched in Tel Aviv last year and has had showings in Los Angeles, Miami, Buenos Aires. According to the press release it has “attracted over has 300,000 visitors” including celebrities such as Jessica Alba, Usher, Will Ferrell and David Schwimmer.

“This is not a political statement. It is a reflection of what happened at a festival dedicated to love and peace. It could have happened to you, your son or daughter or friend. Come meet the survivors, meet the bereaved families, and hear about the moment music stood still,” another member of the Canadian team, Evan Zelikovitz, said.

The installation has drawn the ire of anti-Israel groups.

The name of the venue in Toronto has yet to be publicly released but the organizers have touted it will be housed in a space greater than 60,000 square feet, “making it one of the largest exhibitions in Canadian history.” The proceeds from the project are designated for mental health initiatives supporting the survivors and families of the October 7 attacks.

“The Nova community is centered around light, and now more than ever we need to continue to spread that message,” Ofir Amir, the founder and producer of the original Nova Music Festival, said in the release. “It is important, as part of our core values, that we take care of our community, help lead in the rehabilitation of the Nova survivors, and make our voices heard to the whole world.”

People view the Nova Exhibition.
Attendees hold one another at the opening of the Nova Music Festival Exhibition in North Miami, Fla., on Dec. 17, 2024.Photo by Nova Exhibition

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