Meet Mimar, a Canadian-made skin care brand that’s ‘science-backed and highly effective’

Mimar blends clinically proven natural actives with fine botanical extracts.

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The Toronto-based company offers natural skin-care products including face creams, oils, sera and more that are billed as “both science-backed and highly effective.”

We caught up with founder Mona Ebrahimi to learn more:

Q: For those who aren’t familiar, what is Mimar?

A: Mimar is a female-founded, made in Canada, skin care brand redefining what natural skin care can achieve. My vision was to merge the power of premium botanicals with cutting-edge biotechnology, creating products that are both luxurious and highly effective. I launched Mimar in 2021 during my maternity leave with my first daughter, inspired by a deep passion for formulation and a commitment to science-backed, natural skin care without compromise.

Mimar is a Toronto-based skincare brand founded by Mona Ebrahimi.
Mimar is a Toronto-based skin care brand founded by Mona Ebrahimi.Photo by Mimar

Q: What makes it unique?

A: Mimar is designed to elevate the skin-care experience in every way. From our biophotonic glass packaging, which preserves ingredient potency, to our ethically sourced, high-performance formulations, every detail is intentional. Our approach blends clinically proven natural actives with the finest botanical extracts, delivering results-driven skin care that brightens, strengthens and revitalizes the skin.

Q: Who is the target customer?

A: Mimar is for anyone who values premium, natural skin care that is both science-backed and highly effective. They seek products that deliver visible results without compromising on luxury or esthetics. With Mimar, they get it all — high performance, thoughtfully designed skin care at a more accessible price point.

Q: Is there a ‘hero’ product in the range?

A: Absolutely. Our standout product is the Ultra Vit C Concentrate. Formulated for transformative results, it combines a potent 15 per cent dose of stable, clinically proven Vitamin C with organic Amazonian oils. This advanced formula effectively targets hyperpigmentation, melasma, age spots and wrinkles, delivering a radiant, more even complexion.

Q: What is the price range?

A: Our products range from Canadian $49 to $68.

Q: And where can people learn more?

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