Peter ‘Snakebite’ Wright is nowe a global star. (Image: Getty)
It’s become one of the most iconic trademarks in sport, and it’s not going away anytime soon. The iconic will compete at the UK Open this week as he looks to reclaim the title he won in 2017.
And the fans in Minehead will by now be familiar with his flamboyant entrance and charismatic persona.
As well as being established as a world-class performer, Wright has become famed for his ’Snakebite’ trademark, signified by his colourful shirts and mohawk hairstyle.
What colour his barnet will be when he rocks up at Butlin’s is anybody’s guess, with the 54-year-old tending to use different dyes for every tournament.
It’s a far cry from his look in his early PDC days in 2008, but he’s now opened up on how bosses tried to ban him from changing his appearance so drastically.
By the time Wright competed in his first in 2010, he’d taken on his new persona, encouraged by his wife Joanne. But only because of the intervention of Barry Hearn after the Chief executive rejected the idea.
“I asked Matt Porter if we can wear crazy trousers and stuff like that but he said no,” he told Huw Ware’s Tops and Tales podcast. “Barry Hearn said yes though. And that created obviously Snakebite.”
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Wright at the 2024/25 World Championships. (Image: Getty)
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Wright has previously admitted that his daughter Jessie helps style his look and came up with the idea of having a snake painted on the side of his head for matches. He’s now vowed to keep the look for the remainder of his career, unless of course, uncontrollable factors dictate otherwise.
“I just wanted to be different from all the other guys, stand out a bit,” he explained, adding he could not bear the thought of now competing in normal attire. “We’ve created a monster. I’ve got to keep doing it until my hair falls out.”
Wright’s walk-on music has become equally iconic. He takes to the oche to Pitbull’s ‘Don’t Stop the Party’, traditionally dancing across the stage before a match gets underway.
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Luke Littler is heading to the latter stages of the WDC, and you can emulate the 17-year-old with a set of his Target G1 Swiss Point darts for £99.95. You can also upgrade to the gold Prodigy darts for £129.95.
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However, he said that his outgoing ways in front of the cameras defy his true personality. “It’s like a Dr Jekyll and Hyde, like Snakebite’s my outer person; I’d like to be a confident, crazy guy,” he said.
“But people know me off the dartboard, pretty shy, don’t really talk to anyone really, just keep myself to myself and really shy. But that person up there, that’s like putting all war paint on and going to battle.”