Aldi has a limit per item rule on many popular food products (Image: Getty)
A little-known Aldi rule imposes limits on customers which bar shoppers from buying too many of the same item in the same shop.
The discount retailer has been named Britain’s cheapest supermarket by consumer magazine Which? for each of the last 12 months, beating rivals like , and each month despite not having a reward card scheme or running loyalty prices like other big brands.
It means that, for a like-for-like basket of 100 to 120 everyday items, was the best supermarket on price for 2024 overall, charging customers the lowest overall prices.
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But shoppers may not realise there is a “maximum purchase quantity” rule which applies to all sorts of items.
While many of us will be familiar with limits imposed on certain items – like toilet roll – during the pandemic many may not know about a piece of smallprint on various Aldi items on its website.
Many Aldi products are limited to 15 per customer, while for others the limit is set at 10.
It means that you won’t be allowed to buy more than the limit per item per single food shop.
Some of the items limited to 15 per customer right now according to Aldi’s website include:
Cowbelle British semi-skimmed milk 1.7% fat 4 pints
Specially Selected West Country Butter Roast Chicken 120g
Merevale Large British Free Range Eggs 12 pack
Carlos Stonebacked Pepperoni Pizza 313g
Emporium British Mature Cheddar 400g
Everyday Essentials Grated Cheddar Cheese 500g
The Deli Humous 200g
Nature’s Pick Royal Gala Apples 6 pack
Harvest Morn Frosted Flakes 500g
Meanwhile, some of the foods limited to 10 per customer include:
Ashfields British Beef Mince 10% fat 500g
Ashfields British Quick Cook Chicken Breast Sizzlers 500g
Nature’s Pick Large Flat Mushrooms 250g
Nature’s Pick Brown Onions 3 pack
Nature’s Pick Medium Baking Potatoes 4 pack
Hovis Soft White Medium bread 800g
In its FAQs, Aldi explains why limit per customer rules exist, as a way to curtail others from reselling its stock. Asked ‘Why can’t I do bulk orders and re-sell your products myself’, Aldi says: “Because there’s only one Aldi! Everything we do is geared towards making sure our customers get the biggest range of goods at the best possible prices. We’re not a wholesaler. So no matter how tempting, you can’t bulk buy our brands to sell on yourself.”