Morrisons to launch exclusive discounts for disabled customers (Image: Morrisons)
has announced a partnership with the discount platform, Purpl, to provide exclusive online discounts to the disabled community in the UK.
The grocery chain will provide disabled customers with 10% off when they spend £25 or more on groceries online.
The has said this discount will benefit the 16.1 million people who currently live with a disability in the UK.
To access the discount, shoppers need to sign up for the free discount platform, Purpl and verify their disability.
This can be done with documentation such as PIP, DLA, Blue Badge, Disabled Bus Pass, Disabled Persons Railcard and Access Card.
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Shoppers can get their discounted food shop delivered (Image: Getty)
Members will be verified within one hour, and the discount code can then be applied to the Morrisons.com checkout page.
Shoppers can opt to have their food shop delivered straight to their home on the same day or place an order up to four weeks in advance.
This can be done for either a home delivery or a Click & Collect slot.
Alternatively, customers can pick a same-day Express or Click & Collect service, with nationwide deliveries starting from £1.50.
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Disabled customers can use the discount alongside Morrisons’ loyalty card, the More Card, which will help to further save on groceries.
According to the supermarket, the average family in the UK spends £117 a week on groceries.
With the exclusive 10 percent discount, disabled households could save around £11.70 per week, £46.40 per month or a huge £556.80 per year.
Charlotte Exell, director of online and ability lead for Morrisons, said: “We’re delighted to be partnering with Purpl to help make Morrisons more accessible to customers living with a disability.
“We know from listening to our disabled customers that they often face a number of additional living expenses, so this trial will help lower the cost of their grocery bills.”
Purpl was created in July 2024 by Georgina Colman, who lives with multiple sclerosis and ADHD. She created the platform to alleviate the additional living costs associated with disabilities.
Speaking on the launch, she said: “I am so proud that we’ve been able to partner with Morrisons to offer this discount. I know first-hand that living with a disability can be expensive, so I’m very pleased that we can help our members with something as essential as their weekly grocery shop.
“The process of getting dressed, going to a store, buying groceries, and taking them back home can take a lot of time and is often more expensive and physically straining for disabled people.
“By partnering with Morrisons, I hope we can make life easier and more affordable for the disabled community.”
As well as receiving a discount with the supermarket, Purpl members can also enjoy deals from brands such as Sky, Debenhams, Green People and more.