Richard Osman’s brutal four-word barb at Meghan Markle as she unveils new brand name

Richard Osman has taken aim at Meghan Markle after the Duchess of Sussex unveiled a new name for her lifestyle brand ahead of her new show launching.

, 43, took to social media last week, telling fans she was “excited” that her new lifestyle programme, With Love, Meghan, would be released “in a fortnight”. In the same post she said she was “thrilled” to announce a new name for her lifestyle brand.

Previously known as American Riviera Orchard, the brand will now be called As Ever. The duchess says this means “as it’s always been” a reference to her time running lifestyle blog The Tig.

Author and former Pointless star Richard Osman and The Rest Is Entertainment podcast co-host Marina Hyde were however left unimpressed by Meghan’s announcement.

Marina commented: “She claimed in that little video, in that little ‘I’m so excited to share this with you’ [way]. I always feel that if someone says I’m so excited to share this with you that whatever comes next will be appalling.”

Richard added: “If you have to say ‘I am excited’ then you know you are not. Because you should show that you’re excited.

“I mean, just talking, you could say ‘oh my God she looks really excited’ but if you have to say ‘me, I’m excited,’ well, you think tell your face love.”

Revealing the new brand, Meghan said she felt the old name meant she had to focus on her local area too much. She told fans: “Cats out of the bag, I’m shocked we’ve managed to keep this a secret for so long.

“In two weeks my show is coming out, which I’m so excited for and also my business, which I think there has been a lot of curiosity about. Last year, I thought, you know, American Riviera, that sounds like such a great name — it’s my neighbourhood, it’s a nickname for Santa Barbara — but it limited me to things that were manufactured and grown in this area.

“Then came on, not just as my partner in the show, but as my partner in my business, which was huge. So I thought about it, and I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, it’s called As Ever.

“As Ever essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking, and crafting, and gardening. This is what I do and I haven’t been able to share it in the same way for the past few years but now I can.”

She went on to say that fruit preserve will still feature in the brand, saying “everyone knows jam is my jam”. It comes after American Riviera Orchard sent out 50 jars of jam to Megan’s high profile friends, including Kris Jenner, actress Mindy Kaling and model Chrissy Tegen.

With Love, Meghan is set to release on on March 4.