Popular store opens its biggest European location in major UK city

A popular apparel company has opened its biggest store outside of on London’s Regent Street.

’s new flagship store is double the size of its previous space at 8,923sq ft and represents a significant moment for the brand.

Set over two floors, the new store allows customers to explore the company’s range of men and women’s clothing for activities such as running, yoga and training.

Lululemon , the , and (EMEA) senior VP Sarah Clark said: “We’re so excited to open the doors to our biggest store in EMEA.

“Regent Street is one of the most important shopping destinations in the world, and 11 years after opening our first store in London we’re delighted to welcome our community to our newest flagship store.

“With double the space of our previous location, our guests will be able to discover our all-gender offering for yoga, run, training, casual, localised product and more, across two incredible floors showcasing our latest beautiful store design.”

Clark is hopeful that the new store will be one of the brand’s most lucrative, with 711 other stores located across the globe.

She added: “The UK has been a crucial market for us, and we have ambitious goals to quadruple international sales from 2021 to 2026.

“This flagship will become a must-visit destination for both local and international guests as we continue our expansion in EMEA.”

The Canadian brand first opened in Vancouver in 1998 before quickly expanding across the country and North America.

CEO Calvin McDonald says that the brand started as an idea, taking a fresh approach to women’s activewear centered around building a community.

It reached global sales of $8bn in 2022 and aims to raise this to $12.5bn by 2026 by doubling its men’s business whilst building deeper connections with customers through e-commerce.