Supermarkets’ own brand coffees have been ranked. (Image: Getty)
A supermarket has been called better than Kenco and Nescafe, and it’s a lot cheaper.
The UK’s biggest sell their own product alongside those offered by big brands, whose name comes with a more hefty price, and one has been dubbed the best.
Fairtrade Gold Freeze coffee was ranked as number one in a taste test carried out by consumer advisor Which?, scoring 69%.
Testers scored 10 instant coffees, judging them on appearance, aroma, flavour and mouthfeel, the reports.
Kenco Gold Indulgence scored 68%, and Douwe Egberts’s Pure Gold 66%.
M&S’s coffee costs £6.25 for 200g, or £3.13 per 100g.
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M&S’ coffee got the highest score in a Which? taste test. (Image: Getty)
Kenco would set you back £7.20 for 195g (£3.69 per 100g), Douwe Egbert’s offering £7.50 for 190g or £3.75 per 100g).
Nescafe Gold Blend Instant Coffee scored 66%, and costs (£7.60 for 200g or £3.80 per 100g).
Here is a list of the rest of the products tasted as part of the test and what they scored:
- Aldi Alcafé Gold Roast Freeze Dried Coffee – 64%
- Co-op Fairtrade Gold Roast Instant Coffee – 64%
- Ocado Gold Roast Instant Coffee – 63%
- Sainsbury’s Gold Roast Instant Coffee – 62%
- Asda Gold Roasted Coffee Instant Granules – 61%
- Lidl Bellarom Gold Freeze Dried Instant Coffee – 57%
: [HEALTH] [REPORT]
Big brands come with higher prices (Image: Getty)
Lidl’s coffee “wasn’t strong enough”, tasters said. It is sold for only £2.45 for 200g, or £1.23 per 100g.
“A strong coffee is an important part of the day for many people across the UK and our taste tests reflected the competition between big brands and supermarkets to produce the best blend,” Natalie Hitchins, head of home products and services at Which?, said.
“While M&S emerged as the top scorer in our taste tests with high ratings for aroma and mouthfeel, Aldi’s offering also impressed the panel for its looks and bitterness – and is a much cheaper option.”