‘Peak Gaslighting’: Snoop Dogg And Tom Brady’s Anti-Hate Super Bowl Ad Sparks Backlash

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NFL veteran-turned-commentator Tom Brady and rap star Snoop Dogg drew backlash during Sunday’s Super Bowl for their starring roles in an ad in which they urged people to stop the hate.

In the “No Reason to Hate” commercial for billionaire Robert Kraft’s Foundation to Combat Antisemitism, Snoop and Brady said why they hated each other.

Text then read on screen: “The reasons for hate are as stupid as they sound.”

The spot ended with Snoop telling Brady: “Man, I hate that things are so bad that we have to do a commercial about it.”

Some critics mocked the cringe-worthy nature of the video.

Others accused the duo of hypocrisy and “peak gaslighting” due to their associations with President Donald Trump, who for years has spewed divisive and hurtful rhetoric.

Snoop last month performed at a celebration of Trump’s second inauguration and Brady has a longstanding friendship with the returned POTUS.

Tom Brady and Snoop Dogg doing a Super Bowl commercial about stopping hate while supporting Trump is so incredibly tone deaf and ironic

— moo deng burner account (@the_goody_woody) February 10, 2025

Snoop Dogg and Brady in an anti hate commercial even as they both support Trump, a racist. LOL.

Wajahat Ali (@wajali.bsky.social)2025-02-10T00:27:50.607Z

Snoop Dogg and Tom Brady (both Trump supporters) in an ad condemning hate is quite rich. #SuperBowl

— Ronse Esangbedo (@Ronse325) February 10, 2025

NO WAYYYYYYYYYY they got MAGA Tom Brady and MAGA Snoop Dogg doing a “stand up to hate” commercial WHILE they also have the biggest (rightful) hater alive doing the half time show

— Thundershot (@Thundershot75) February 10, 2025

Snoop Dogg and Tom Brady doing an advert about stopping hate when they supported Trump is peak gaslighting. #SuperBowl

Kelechi Ehenulo (@kehenulo.bsky.social)2025-02-10T01:58:19.672Z

tom brady and snoop dogg starring in a commercial about “standing up against hate” is hilarious seeing they’re both trump sellouts… the call is coming from inside the house

— andrea (@sydneysleroux) February 10, 2025

Snoop and Brady are both supporters of the person that promotes the most hate in this country.

(@lauarc.bsky.social)2025-02-10T02:22:12.322Z

Tom Brady, who endorsed Trump in 2016, and Snoop Dogg, who just performed at a Trump inauguration party, doing a “stop hate” ad is rich.

Evan (@ereller.bsky.social)2025-02-10T00:27:00.982Z

Snoop and Brady in a stop hate commercial…lolWho’d they vote for?

Mikey (@mjm5477.bsky.social)2025-02-10T00:27:07.845Z

Just saw a commercial with snoop dogg and Tom Brady about Hate. And snoop says “man I hate that things are so bad that we have to do a commercial about it” And all I could think was well snoop- you’re part of the problem. Should have declined playing at the inauguration.

LezzyBorden (@wtfseriously.bsky.social)2025-02-10T00:27:01.857Z

Two trump supporters making a psa commercial against hate. Be so for real Tom Brady & Snoop Dogg

— Show Mama (@thatconcertmom) February 10, 2025

The irony of putting Snoop dogg and Tom Brady in this anti hate ad

GermanGaryOak (@germangaryoak.bsky.social)2025-02-10T00:25:54.485Z

Brady and Snoop doing Anti Hate Advertisement but Support the Pro Hate PartyFuck you both

Camden 🏳️⚧️ (@camdenmaclaren.bsky.social)2025-02-10T00:26:45.505Z

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Oh dear God what is this Tom Brady/Snoop ad THEY BOTH BACK THE GUY WHO’S AMPING UP ALL THE HATE

Ragnarok Lobster (@eclecticbrotha1.bsky.social)2025-02-10T00:26:43.501Z

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