Toto Wolff has welcomed Adidas to the Mercedes stable (Image: Getty)
has shared ‘s brilliant reaction after after announced a groundbreaking new clothing partnership with Adidas, a brand close to the seven-time world champion’s heart.
worked with Tommy Hilfiger during Hamilton’s time at Brackley, but after the Brit departed for rivals at the end of the 2024 season, the Silver Arrows went in a different direction. They are now partnered with German clothing manufacturer Adidas, who are entering the world of F1 for the first time.
Adidas and revealed their striking new collection on Thursday, with and Kimi Antonelli showcasing their new race suits, equipped with the brand’s iconic three stripes on the shoulders and down the legs of the design.
Discussing Hamilton’s love for Adidas, told Sky Sports F1: “Lewis said that it is probably the sports brand with the most cultural relevance, and he had a crying and laughing [reaction], I think, knowing that we were going to Adidas.”
The collaboration was very positively received and represents the ongoing cultural boom that F1 is experiencing. Along with Adidas, Puma and Castore are expanding their presence on the grid, and a number of fashion brands have released capsules with teams in recent years.
The drivers are excited, too. “Our partnership with Adidas is incredibly exciting,” said after the collection was released. “It gives us a refreshed energy as we open the next chapter in our team’s story.
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Lewis Hamilton was supportive of Mercedes’ new direction (Image: Getty)
“We all feel incredibly privileged to be working with such a great brand. This first collection looks great and is designed with performance in mind. That is so important to us as drivers and will play a key role in helping us on and off the track.”
Adidas is planning more special releases throughout the year, as revealed by Kimi Antonelli. “It has been amazing to be here at Adidas HQ today,” he said. “It is an incredible partnership, and I am very excited to be starting my F1 career for wearing Adidas.
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“This first collection is super cool, and we’ve got more drops lined up for later in the year, which I know our fans will love. I know we’re going to look great in the paddock and our supporters will do so too in the grandstands and at home!”
While Wolff believes that Hamilton would be envious of ’ Adidas partnership, the Brit enjoyed the launch of new team ’s first collection of 2025 earlier this week. The seven-time world champion’s adoring fans sold out the pre-order of his caps after Puma’s latest range was unveiled.