O2, Three, Vodafone and EE customers will be hit with price hikes from April (Image: Getty)
O2, Three, Vodafone and EE customers will see their monthly bills increase from April as a swathe of price hikes kicks in.
Major phone, and pay TV companies hike their prices every April, with these usually linked to , including for customers mid-contract.
But new rules from mean that companies must now be upfront about the increases by telling customers in pounds and pence about any price hikes included in their contract, rather than using percentages or inflation measures.
Ofcom said the change is to help prevent the “nasty surprises” of inflation-based hikes and means phone, broadband and pay TV providers are banned from linking price increases to future rates of inflation, which often include an extra percentage increase on top, making it almost impossible for customers to accurately estimate what they would pay.
The changes require future price hikes to be set out “prominently and transparently” in pounds and pence at the point of sale, but they still allow for annual mid-contract increases by a fixed amount.
So for new customers, or those renewing or upgrading, firms must tell you the exact rises that are coming in pounds and pence.
For existing customers in their minimum contract term, price rises will be determined by what was in your contract when you signed up, which in most cases will be the inflation rate plus an extra percentage charge.
Listed are the confirmed price increases for O2, Three, Vodafone and EE customers from April 2025:
O2
From April 1, 2025, the monthly price of mobile plans will go up but the amount you’ll pay will depend on your Airtime Plan.
Customers on pay-monthly and Sim-only mobile plans will pay an extra £1.80 per month from April, while those on Smartwatch Plans and Data only will pay an extra £0.75p per month.
If you have a device-only plan, are on pay-as-you-go, or on O2 Essential then you won’t see any price rises.
O2 has also warned that out of bundle charges will increase by 5% each year from April 1 and advised customers to check its Extra Charges guide for current pricing information.
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Three
Customers who joined or upgraded their phone, SIM Only, Mobile Broadband or Home Broadband plan on or after September 8 2024, will see their Monthly Charge increase each April by a fixed amount depending on your plan’s data allowance.
Plans 4GB or less and Smartwatch Pairing Plans will increase by £1 per month, plans between 5GB and 99GB will increase by £1.25 per month and plans 100GB or over and Mobile Broadband plans will increase by £1.50 per month. All Home Broadband plans will increase by £2 per month.
If you’re a Three Your Way customer, the increase will only apply to your Monthly Charge for your airtime plan. Any device payment won’t be affected.
Vodafone
Anyone that signed up to a Vodafone broadband contract, or upgraded, on or after July 2, 2024, will pay a fixed rate of £1 extra per month for ‘basic’ mobile plans, £1.80 extra per month for other pay-monthly mobile plans, or £3 extra per month for home broadband.
If you took out a Vodafone broadband contract, or upgraded, on or before July 1, 2024, then your monthly payments will rise by 6.4% (December’s 2.5% Consumer Price Index figure plus 3.9 percentage points).
Anyone on Broadband Essentials, Mobile VOXI For Now, or Mobile pay-as-you-go won’t face any price rises from April.
Vodafone has also warned it is increasing some charges if customers go over their monthly allowances. Out of bundle charges will rise from April by the Consumer Price Index rate in January plus 3.9%.
EE
Customers who bought a product on or after April 10, 2024, will be on EE’s latest terms and conditions and those who bought a product before this date will be on CPI + 3.9% terms.
From March 31, those who are SIM only will see a £1.50 per month price rise, or £18 a year, and those with a handset on their contract face a £4 a month price rise, or £48 a year.
Those with connected devices such as a laptop or tablet will see a £1.50 rise, broadband will go up by £3 a month, and EE TV will rise by £2 a month.