Lidl is introducing a new system at its checkouts from February (Image: Getty)
Lidl is making a huge change at its checkouts from February as it introduces a new digital micro-donation system for shoppers.
As of this month, will be asked if they want to donate up to 30p at the checkout before paying for their .
Any donations that are made will go to the NSPCC’s Childline Service, a free, confidential lifeline for vulnerable children and young people under 19 in the UK.
says it aims to raise £5 million by 2030 after it extended its partnership with the charity by five years.
According to Pennies, the micro-donation system, donations from shoppers could inject a £1 billion cash boost every year into the UK charity sector if every customer contributed 35p per week.
Lidl says the move to introduce the donation system comes following a successful regional trial and will allow customers to donate up to 30p at the card reader every time they shop.
The supermarket has begun rolling out the tech across its stores and aims to have it up and running across all its UK supermarkets by mid-February until mid-March.
The initiative will run in stores for six-weeks and complements Lidl’s existing in-store cash donation tins, further encouraging customers to support its fundraising cause.
Lidl says it will focus its efforts on supporting children who seek help during the night and over the next five years, these donations will enable Childline’s Twilight team to double its reach, helping support more than 100,000 children and young people who contact the support line when they need someone to talk to.
It follows Lidl having already raised £10 million for the NSPCC since the partnership began in 2017.
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Ryan McDonnell, CEO at Lidl GB, said: “We are delighted to be extending our partnership with the NSPCC and to give voice to the amazing work they do to ensure that children across the country have the support they need.
“Thanks to the incredible generosity of our colleagues and customers, we’ve managed to raise an astonishing £10 million for the NSPCC to date, but we want that figure to keep growing.
“So, by bringing Pennies into our stores, we’re offering our customers a simple way to contribute to causes that matter, turning small donations into a significant collective impact.”