Italy’s ‘overlooked’ region with ‘medieval charm’ but ‘less crowds’ than Tuscany

There is an “overlooked” region in that is as beautiful and charming as the world-renowned region of Tuscany, but considered to be much quieter and crowd-free.

In this northern region, tourists find charming hilltop and , vibrant rolling landscapes, and a rich cultural heritage that feels untouched by the rush of modern tourism.

It’s a place where history comes to life in the cobbled streets, and buildings, and family-run trattorias with local specialities on their menus.

Luxury Italian travel experts compared Emilia-Romagna to its famous neighbour, Tuscany, with its classic countryside appeal and historical importance, making it a key international hub for the arts and sciences.

The experts highlighted that “58 percent of UK travellers are prioritising visiting over tourist hotspots.”

That’s why Emilia-Romagna can be an ideal destination to unwind and escape the rat race while basking in some much-appreciated sunshine.

For its culinary delights, Emilia-Romagna is the birthplace of world-renowned foods like Parmigiano Reggiano cheese, balsamic vinegar, and the famous Bolognese sauce.

But this region offers more than just culinary pleasures; it’s a land rich in unique and ancient towns, wineries and vineyards, and Roman ruins.

Start your journey in the region’s capital, Bologna, a university city brimming with vibrant student energy and iconic red rooftops.

The city is home to the world’s oldest university, and its historic centre boasts magnificent medieval architecture, including the UNESCO-listed Porticoes, which stretch over 38 kilometres.

From Bologna, travellers can take a scenic drive through the countryside, where charming towns like Modena and Parma are nestled amidst Italy’s emblematic farmland.

Modena, renowned for its balsamic vinegar, showcases a slower pace of life alongside awe-inspiring medieval architecture, while Parma is home to world-class art and exquisite cuisine.

For a further taste of the region’s historical richness, there are smaller towns like Sant’Agata Bolognese and Dozza, where winding streets and ancient fortresses invite you to explore their hidden histories.

The region’s hills are dotted with vineyards and olive groves and provide a classic Italian backdrop for outdoor adventures such as hiking, cycling, and wine tasting.

And for those who don’t need to slow down during their holidays, Emilia-Romagna is also home to the stunning Apennine Mountains, perfect for thrill-seeking travellers who enjoy a more active holiday.