World’s richest beauty influencer earns £162k a post – more than Jeffree Star

Make-up is an industry that has become incredibly popular thanks to social media – and it shows no signs of slowing down.

If you log on to , or , the likelihood that you’ll eventually find a make-up artist doing their make-up and influencing people into buying certain products is high.

But when it comes to media, who is making the most money from ? Of course, there are many popular beauty influencers, such as Huda Kattan, Jeffree Star, and NikkieTutorials – and they all have different things to offer.

Huda is beautiful, softly spoken, yet sassy, Jeffree Star is unapologetic about his opinions, and NikkieTutorials has a sparkly personality that would light up any room.

But if they’re not in the top spot of high earners, then who is?

Cosmetify looked at the combined earnings from , YouTube and , and found that the aforementioned influencers are all part of the top 10.

Coming in at number 10 is NikkieTutorials, also known as Nikkie de Jager, whose estimated YouTube earnings for just one video is almost £11k. Her combined earnings from all platforms per post is around £60k, which is phenomenal.

Jeffree Star, who has also had a career in the music industry with music such as ‘Lollipop Luxury’ and ‘Prom Night’, earns around £74k per post on social media. Amazingly, Huda Kattan comes in second place thanks to her unbelievably envious beauty empire.

She can expect to rake in a whopping £146k per social media post across all platforms thanks to the fans’ obsession with her beauty line, her perfumes, and her skincare.

Huda also boasts a huge 4m followers on YouTube alone.

So, who is taking the top spot? It’s 32-year-old Safiya Nygaard, who gained prominence through her work with BuzzFeed, creating the series LadyLike.

On social media, Safiya can expect to earn a gigantic £162k across the board. She has almost 9.5 million followers on YouTube alone.