Justin Thomas has urged his fellow players to allow more access to broadcasters (Image: GETTY)
Justin Thomas has urged his fellow members to consider allowing more access to media partners in a bid to improve the standard of its televised product.
Thomas made a series of suggestions to rival players in a leaked letter, outlining his vision to provide fans with more ‘access and insight’ during broadcasts.
The unprecedented memo offered a list of ideas to improve engagement in response to a substantial drop in viewing figures over the last year, with the so-called ‘civil war’ involving doing little to help matters.
In the letter, Thomas suggested that players should conduct mid-round interviews and wear a microphone during rounds. He also proposed that equipment and swing changes should be communicated to TV networks in a bid to increase transparency.
Thomas wants the PGA Tour to improve its televised product to attract younger fans (Image: GETTY)
“I know stepping out of our comfort zones isn’t always easy,” he wrote. “Believe me, in the past I’ve been the first to say no before things are even done being asked.
“I’ve had no interest when someone asks for an interview mid-round or suggests trying something new. But I also know how much the fans love those moments.
“Hearing our thought processes, conversations with our caddies, our reactions to shots, and understanding the ups and downs of competing at the highest level.”
Thomas emphasised the importance of winning over the next generation of golf fans in order to build a foundation for the future of the PGA Tour.
“Getting the younger age group interested and watching our sport could be a huge difference in our popularity,” he added. “They love the opportunity to be able to have that connection to us as fans, and it humanises us.
“The more I’ve watched documentaries and specials on streaming services on other sports, the more I’ve come to realise the main reason I love them so much is the access they provide and the insight the players are giving me, a fan of them and their craft.”
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Thomas pointed to the NFL as the blueprint for minor broadcast traits which can go a long way to growing a lasting connection with fans.
“They pan down to the coach, and he is asked ONE question, gives a five-to-ten-second answer, and I’m always so tuned in to how they explain their game plan and lay out their approach,” he explained.
“Imagine that happens on the first tee before the final few groups, or even after the first tee shot walking off the tee.”
Concluding his letter, Thomas wrote: “At the end of the day, we’re all owners in this tour, so the bigger and better we make it not only benefits us financially, it benefits our fans and creates the ability for us to do bigger things down the road.
“Anybody who has any ideas or thoughts, please reach out to me or any of the tour staff to get the ball rolling on ways we can make OUR tour the best we possibly can. Thanks guys, and best of luck.”