We’ve written and raved about Tabitha Brown before — about her circuitous path to success as an actress, entrepreneur, restaurateur, award-winning television host, best-selling cookbook author, vegan advocate, and social media mogul affectionately dubbed “America’s Mom”; and, most recently, about her namesake Target line, an appropriately category-spanning collection of everything from homegoods and apparel to vegan food and pet supplies that’s been a sellout success since its launch in 2022.
While everything in the Tabitha Brown for Target line is worth adding to your cart, her kitchenware is definitely a stand-out. Brown is all about spreading positivity and wellbeing, so it’s no surprise that her’s both in spades: Jewel-colored lidded mixing bowls made of durable, dishwasher-safe, BPA-free melamine; gold-toned measuring cups with beautifully bright handles; in heat-resistant silicone; a stainless steel stovetop tea kettle in eye-catching lavender.
Rounding out the good vibes is the price: The majority of items are under $30 (two stoneware baking dishes for $25, a funky bento boxe for $10, a bright berry keeper for $5), while the collection’s most expensive items — a two-tone digital air fryer and a cast iron braiser in Le Creuset-esque teal — are just $70 each.
And we’ve just scratched the surface — there’s plenty more to love. Read on for some of our other favorite pieces, and get ready to make the kitchen the coolest room in your house.
Is there a prettier way to pack your lunch? We don’t think so. This two-piece set has three separate compartments and a 5-cup total capacity. It also comes with its own fork and spoon.
The eye catching colors and scalloped edges adorning this melamine set make it hard to not turn every snack sesh into a full on occasion. When you’re done, the bowls nest together for space-saving storage.
These thoroughly modernist stoneware shakers will give your dining table an instant upgrade.
Wash your veggies, drain your pasta, or just gaze lovingly at this bright yellow colander. The patterned interior and swooped edge are the cherry on top.
Why flip your pancakes with a boring black spatula when you can use a two-tone flamingo-pink one? Same question applies to the other equally colorful utensils in this 4-piece set, all of which are made of dishwasher safe silicone and heat resistant up to 420 degrees.
These beaded-edge and brightly colored stoneware bowls hold approximately 2.5 cups, perfect for cereal, soup, and other moderately-portioned dishes.
Complete your colorful crockery set with these appetizer plates. Like the coordinating bowls above, they’re also made of dishwasher-safe stoneware.
These jewel-toned baking sheets are so pretty even your burnt cookies will look good. They’re made of aluminized steel, and come in three different sizes.
This avocado-shaped andavocado-colored mug is fun on its own. If you’re a tea drinker, the avocado-on-a-string tea infuser makes it even better.
These melamine snack bowls have an angled bottom edge so they tip towards you — without falling over. They’re basically begging you to eat from them.