M&S launches Valentine’s Day perfume for just £12 – part of bestselling fragrance range

Marks and spencer amore perfume

The Amore perfume is on sale for less than £20 (Image: Marks and Spencer)

There’s just a month to go until , so its time to start thinking about what you’re going to buy your loved one this year to show them how much you care. 

Multiple brands have been conjuring up limited-edition products in time for the yearly day of love, and if you’re on the lookout for something affordable you may want to consider M&S’ offering for 2025.

Perfume is one of the most popular Valentine’s gifts to buy, but buying a designer fragrance is a costly endeavour. If your looking for a gift for under £20, has just launched the for just £12.

It comes in a pink and red bottle, and joins the popular but affordable ‘Discover’ range, which includes men’s and women’s perfume and bodycare products.

M&S Valentine's perfume

The new fragrance is ideal as a gift. (Image: M&S)

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Valentine’s Limited Edition Amore 100ml

M&S’ Valentine’s exclusive is this floral fragrance, costing just £12.

The is described as having a ‘romantic floral scent’, with notes of iris, jasmine and bergamot, and although scents can be tricky to choose, at £12 it could be worth the gamble, especially as the recipient won’t have to spend much to replace it if they do like it.

Alternatively, if you’re unsure which scent to choose, you could opt for one of the M&S sets, including the with special Valentine’s themed packaging, or the with three scents to try – Pink Pepper, Soft Iris and Velvet Amber.

M&S is a one-stop shop for gifting, and the choice doesn’t stop at fragrance, as there’s also a wide selection of flowers, including the for £35.

Or if you’re looking for a gift to enjoy during a cosy night in, is a great option, costing £35 for two mini proseccos, chocolates, a candle, hand wash and lotion.

Alternative perfume deals

Boots has slashed the price of the , which has over 3000 reviews and is now £47 instead of £100.

Or, for men,  Debenhams has lots of aftershave deals, including for £67 down from £79.

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