While the Oscars are primarily a celebration of the best of cinema, there’s another tradition that adds an extra layer of glamour to ’s biggest night: the lavish “Everyone Wins” goody bags. These extravagant swag bags, valued at six figures, are gifted to Oscar nominees in the acting and directing categories.
And while the winners take home the iconic gold statuette, these luxurious bags ensure no one goes home empty-handed.
Packed with everything from all-inclusive luxury vacations to cutting-edge wellness products, these bags offer eye-watering indulgence from vacations to cosmetic treatments and jewellery.
Brands eagerly seize the chance to place their products in the hands of royalty, hoping to reap the rewards of their star-studded endorsements.
Lash Fary, the mastermind behind this opulent tradition, describes it as “celebrity marketing with a mission”. The gift bags not only spotlight small businesses and underrepresented entrepreneurs but also showcase jaw-dropping items that make headlines year after year.
As the world prepares for the 96th Academy Awards on March 2nd, let’s delve into the most luxurious goody bags ever, explore what’s included in this year’s bounty, and uncover the priciest item ever gifted.
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Among the standout items were a 24k-gold vape pen (Image: Getty)
Most Expensive Gift Bag Ever
The Oscars have seen their fair share of opulent giveaways, but the record-breaking gift bag came in 2020. Valued at an eye-watering $225,000 (£186k), the bag featured an array of lavish gifts that truly lived up to ’s reputation for extravagance.
Among the standout items were a 24k-gold vape pen, a state-of-the-art “smart bra,” and an all-expenses-paid cruise to Antarctica.
This Antarctic cruise, priced at a staggering $78,000 (£65k), stood out not only for its cost but also for its uniqueness. The package offered Oscar nominees the chance to experience the pristine beauty of the southernmost continent, complete with luxury accommodations and guided expeditions.
Alongside these experiences, the 2020 bag also included premium beauty products and exclusive wellness retreats.
Lash Fary, the founder of Distinctive Assets, emphasised the thought behind these extravagant gifts, noting that while the nominees are certainly capable of affording such luxuries, the gift bags serve as a mutually beneficial opportunity for brands to “bask in the glow of stardust.”
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Only a handful of lucky recipients get an Oscars goody bag. (Image: Getty)
What was in the ‘Everyone Wins’ Gift Bag for 2024
The “Everyone Wins” gift bag does not disappoint, with a total value of $178,000 (£147,000). Among the most extravagant offerings in the past was a $50,000 (£41,5k) stay at Chalet Zermatt Peak, a luxury ski chalet in the Swiss Alps. This indulgent getaway included meals, massages, and breathtaking mountain views, making it one of the priciest gifts in the bag’s history.
Other highlights included a three-night stay at a private villa in Saint-Barth Paradise, where guests can enjoy infinity pools and ocean views, and a week-long holistic retreat at the prestigious Golden Door wellness centre.
Adding to the allure are unique experiences like a private performance by mentalist Dr. Carl Christman and a bespoke sugar experience from The Sagar. The gift bag also included charitable elements such as a donation of $10,000 plant-based meals for dogs, supporting PETA’s Global Compassion Fund.
An Antarctic cruise priced at a staggering £65k was in the 2020 Oscars gift bag. (Image: Getty)
Most Expensive Oscars Gift Bag Item Ever
Some of the most expensive items that have appeared in these bags over the years include all-expenses-paid trips to exotic destinations like Japan, the Galapagos Islands, and Hawaii.
These trips often include private tours, spa treatments, and five-star accommodations. Spa and Wellness Treatments are often included as well as designer jewellery pieces, luxury watches and original artworks and limited-edition pieces.
However, when it comes to individual items, the Antarctic cruise from the 2020 gift bag remains the most expensive to date, valued at $78,000 (£65k). This once-in-a-lifetime experience took Oscar nominees to the icy expanse of Antarctica, offering unparalleled luxury and adventure in one of the world’s most remote locations.