Good Morning Britain host Susanna Reid paused Wednesday’s show to deliver ‘breaking news’.
On the popular ITV morning show, Susanna, 54, alongside her co-host Ed Balls shared a crucial economic update. They declared that inflation has dropped to 2.5%.
Susanna conveyed: “So our breaking news this morning is on the economy and the rate at which prices are rising, official figures released in the last few minutes show that the inflation rate fell to 2.5% in December, down from 2.6% in November. So that is better news than city analysts had expected.”
Ed, 57, added: “It comes at a time when the pound has plummeted and the cost of government borrowing has soared”, reports .
Good Morning Britain host Susanna Reid paused Wednesday’s show to deliver ‘breaking news’ (Image: ITV)
It comes as Good Morning Britain faced criticism on Tuesday’s show over a deepfake scam interview segment.
Hosts Susanna and Ed welcomed guest Nikki MacLeod, 77, live from Edinburgh after she was scammed out of £17,000 by someone pretending to be a woman named ‘Alla Morgan’, who claimed to be working on an oil rig in the North Sea.
She met the scammer in an online chat group. ‘Alla Morgan’ sent Nikki personal messages using convincing AI-generated videos and Nikki appeared on Tuesday’s Good Morning Britain to raise awareness of sophisticated scammers.
Despite the important topic, viewers were baffled as Ed persistently tried to interject while Nikki spoke over him, causing them to talk simultaneously. As the duo talked on top of each other, it led viewers to claim the interview was ‘excruciating’ to watch and the show eventually cut the interview short.
Susanna, 54, and co-host Ed Balls announced breaking news, revealing that inflation has dropped to 2.5% (Image: ITV)
Taking to Twitter, now X, one person said: “That was excruciating #GMB”, a different account put: “Ed can’t get a word in edgeways”, another put: “Think Ed wants to end the interview #gmb” while another added: “She’s totally ignoring Ed!”
Yet following the chat, Susanna, 54, explained that there had been a technical blunder as Nikki’s earpiece had fallen out, meaning she couldn’t hear Ed and hadn’t realised she was talking over him.
Susanna said: “We apologise to Nikki because unfortunately she lost her earpiece which meant she couldn’t hear what you were saying, Ed, that’s why we had to just interrupt her.”
Good Morning Britain continues on weekdays at 6am on both ITV and ITV X.