Rio is home to a Sambadrome, a massive avenue used strictly for samba school competitions during Ca (Image: AFP via Getty Images)
Every year, take part in the world’s biggest party. With Olympic-level dance tournaments, government-funded free concerts in city avenues, street parties that take over whole neighbourhoods and the friendliest crowd you’ll ever find, Brazilian Carnival has a place for every type of traveller.
From the dazzling cultural parades of Rio de Janeiro to the 96-hour-long parties in Olinda, here’s a comprehensive guide to all things Carnaval.
When is Carnival (or Carnaval)?
Rooted in Portuguese, African, and indigenous traditions, the event serves as a final indulgence before Lent. That means it takes place every February or early March, officially lasting five days – but rest assured festivities often spill over into the weeks before and after.
This year, Carnival will happen between February 28 and March 8 with the last day, a Wednesday, serving as a resting period for recovery before partygoers return to their daily lives. The period is an official holiday for Brazilians.
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Members of the Uniao da Ilha do Governador samba school perform atop a float at the Sambodrome, duri (Image: AFP/Getty Images)
Where to celebrate Carnival?
Rio de Janeiro – the global icon
If you think Carnival, you probably think of Rio. Known for its grandiose parades, Rio is home to a “Sambadrome”, a massive avenue used strictly during this time of the year, where you can witness samba schools battle it out in dazzling costumes, with a multitude of Carnival floats, each portraying relevant social and cultural themes or paying homage to iconic figures. The competition is attended by celebrities and normal folk, and tickets range from £40 for basic seats to over £400 for VIP boxes.
This year, Carnival will happen between February 28 and March 8 (Image: AP)
Salvador – Afro-Brazilian hotspot
Salvador’s Carnival is deeply rooted in Afro-Brazilian culture, offering an experience rich in history and rhythm. Massive trucks equipped with sound systems parade through the streets, carrying some of the country’s A-list performers, all while a party happens around them. The city is also known for its traditional “axe” music and dance, and Samba Reggae Beats.
Recife and Olinda’s festivities are the perfect balance of both traditional and modern Carnival (Image: Gabriel Sperandio/ Getty Images/Flickr RF)
Recife and Olinda – biggest street parties
For a more cultural, yet energy-filled experience, head to the twin cities of Recife and Olinda in northeastern Brazil. There, people from the entire world join blocos (the official name for Brazilian street parties) 24 hours a day, from Friday to Tuesday, on cobblestone streets with colonial backdrops. Galo da Madrugada is the biggest one: it’s the world’s largest street parade, attracting over two million attendees. Each bloco has its own theme and music style, ranging from traditional samba to funk and pop, ensuring something for everyone.
São Paulo is catching up to other cities, and now hosts more than 600 blocos (Image: AFP via Getty Images)
São Paulo: A Rising Star
The biggest city in Latin America may not have Rio’s global fame, but it’s quickly becoming a major attraction. In recent decades, the city joined in on the samba schools competition hype (building its own Sambadrome), hosts over 600 blocos and offers free concerts in avenues.
What to expect?
Carnival is all about self-expression, so don’t be afraid to go bold. Many attendees dress up in themed outfits, often featuring feathers, sequins, and glitter, or dress up like characters or pop culture figures. Many blocos sell matching kits or T-shirts, so you can join in the theme. Sturdy shoes are a must, as you’ll be dancing and walking for hours.
It’s also important to note that February is summer in Brazil, so pack hats, sunglasses, and sunscreen. It’s also important to keep hydrated, as the summer heat, combined with dancing and drinking, can take its toll. Alternate alcoholic drinks with water or coconut water.
Other useful tips include keeping valuables secure (avoid bringing expensive gadgets or jewellery), keep an eye on your group in large crowds and listening to locals’ recommendations about the best blocos and areas to avoid.
How much does Carnival cost?
Carnival in Brazil can fit a wide range of budgets, depending on your preferences. Round-trip flights from the UK to Brazil cost between £600 and £900, accommodation in hostels usually doesn’t go over £30 per night, mid-range hotels cost from £50 to £150 and luxury stays will set you back at least £200. Be careful, as places fill up quickly, especially in popular destinations like Rio and Salvador, so booking early is crucial.
Expect to spend £5–£20 per meal, with street food on the lower end and sit-down restaurants on the higher end. Drinks are cheaper than average – caipirinhas and beers can be bought for as low as £2.
For entertainment, event tickets for big events like the Sambadrome ones range from £40 to £400, and blocos offer both free options and comfortable £50-£200 VIP areas with food and drinks included in the price.