Princess Kate is set to grant royal warrants in a historic move (Image: Getty)
In an historic move, is set to bestow the honour of a Royal Warrant on any British companies whose goods are sold to the royal household.The news comes as the Princess has been making a steady return to public duties after her abdominal surgery and the She will become the first Princess to grant the warrants since Queen Mary, who issued warrants before her husband King George V came to the throne in 1910.Although no official date is set for when the Princess of Wales will begin issuing these warrants, sources told : “She’s keen to recognise British skills and industry.”Options open to Kate will be far-reaching as they range from environmental businesses to designer fashion brands.
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Kate could potentially give a royal warrant to one of her favourite fashion brands (Image: Getty)
when he was still the Prince of Wales in 1980, but Princess Diana did not follow suit after the pair wed in 1981.
As reported in the Nicola Pink, founder of the PR and marketing firm We Are Pink, said: “We’ve seen the Princess of Wales have a huge impact on brands, often referred to as ‘the Kate effect’. What makes it so powerful is that it has always felt genuine — she chooses brands she truly likes or wants to support.”Royal warrants are issued for up to five years and allow companies to become members of the Royal Warrants Holders Association meaning they can use royal arms in association with their work.
Nearly 400 companies were granted a warrant in December, following the 152 grants issued in May earlier in 2024. One of those granted the honour was Queen Camilla’s , who has been cutting the Queen’s hair for more than three decades.
In a new requirement introduced by the King, companies are also required to show that they have an appropriate environmental and sustainability policy and action plan.
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A royal warrant is usually granted for up to 5 years (Image: Oli SCARFF / AFP)
Cadbury was a particular favourite of the late Queen and was first awarded the warrant in 1854 by Queen Victoria.
But six monarchs later, alongside other companies.
After the decision was made, a spokesperson from Mondelez, Cadbury’s parent company, told the : “Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision.”
The decision is thought to reflect King Charles’ well-documented , favoring fruit and fibre-rich alternatives over sugary treats.
The British chocolate giant celebrated its 200th anniversary in 2024, after founder John Cadbury opened a grocer’s shop, selling cocoa and drinking chocolate in Birmingham in March 1824.
A Royal Warrant is usually granted for up to five years and reviewed in the year before it is due to expire so that a decision can be made as to whether it should be renewed for another five years.