ITV Good Morning Britain ‘wardrobe blunder’ as fans left baffled – did you spot it?

Good Morning Britain

Everyone seemed to be wearing red on Good Morning Britain (Image: ITV)

Fans of pointed out an unsual pattern on today’s show (January 10). was joined by stand-in presenter Paul Brand at the helm of the ITV programme as they welcomed on guests to discuss the latest headlines from around the world.

But as they delivered key topics, such as the fires raging through Los Angeles and an IVF cow, viewers at home picked up on something that seemed a bit strange. Many of those appearing on the show were all wearing the colour red – with Kate and weather presenter Laura Tobin included.

A number of guests also chose to wear the same colour, with them all seemingly being very co-ordinated. Fans at home questioned the move as they wondered if it was pre-planned or purely coincidental.

Taking to Twitter/X, fans noted the similarities in outfits. Posting a GIF of a woman spinning in a red ball gown, one viewer asked: “What’s with all the red clothes this morning on #GMB? Is it national wear red day or something?”

Another questioned: “Is the dress code memo for the ladies *red* today …,” while a third echoed: “Did I miss why everyone is wearing red today or is it a coincidence?”

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