Jeremy Clarkson shared his plans for The Farmers Dog pub (Image: INSTAGRAM)
has been vocal in recent weeks about his struggles to turn a profit from his Cotswolds pub, The Farmer’s Dog.
Yet that hasn’t stopped opportunistic thieves from leaving with stolen souvenirs – usually glasses, which are often then sold on marketplace and auction websites. Now the star has unveiled a series of beer mats with his face on them to warn punters off thieving.
They read: “Jeremy is watching. Don’t steal his pint glasses.” Talking to , the pub elaborated: “Feel free to take our new beer mats… but please don’t steal our Hawkstone pint glasses! Happy New Year.. #backbritishfarmingdrinkhawkstone.”
However, some fans felt the measures didn’t go far enough. “I always feel that if you bring attention to a problem, you make the problem worse,” one insisted, warning that some may now be egged on to see stealing from him as a “challenge”.
Another suggested that the pub should take an extra deposit up front from each customer, to cover the cost of replacing missing glasses. “I used to work for a popular cider brand where glasses got stolen – cost to the business was ridiculous so we introduced a ‘glass deposit’ on purchase. Refunded on return,” they explained.
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“Few moans and groans but most people got it – it worked for us.”
Someone else chimed in: “If people can’t be respectful then just use plastic ones that are reusable or get a big bouncer on the door to search in the way out.”
A fourth customer suggested he make them less desirable by removing the distinctive logo.
“Just switch to using plain glasses. Your customers know that they’re drinking Hawkstone!” they urged.
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Jeremy Clarkson at the opening of The Farmers Dog in August (Image: PA)
Meanwhile, The Farmer’s Dog has also introduced a series of changes, based on customer feedback – and these include making it possible for punters to snap up lunch bookings.
Before, it was impossible to book ahead until the evening, leaving Christmas queues mounting – but from tomorrow onwards, it’s set to change.
Express.co.uk previously reported how the pub was handing out pagers to people so that they could alert them when a table was ready, with some facing waits of an hour.
However, it has now been announced that a combination of booked slots and walk-ins will be made available at lunchtimes, while the pub will also increase opening times to six days per week.