Jeremy Clarkson has opened up about his new pub (Image: James Veysey/REX/Shutterstock)
TV star has suffered a “total disaster” at his pub, The Farmer’s Dog, in the run-up to .
The presenter, who opened the pub up in August, has faced backlash from punters during the Christmas rush as he revealed his Christmas menu and
In his column for The Times, Clarkson said about the run-up to the festive period: “Behind the scenes, then, everything is a total disaster.”
Admitting he had been “naive” about the huge project, on he then listed the issues he and his team had been facing.
Despite warnings about pub closures around the UK and the difficulty of making a profit in a pub, he believed “it would all be fine,” before adding “I was wrong.”
Jeremy Clarkson has opened up about the problems he has faced in the pub (Image: PA)
He said about an incident in the pub toilets: “No amount of festival visits would prepare you for the horror of what had been produced at the Farmer’s Dog.
“It was everywhere and in such vast quantities that no ordinary plumbing or cleaning equipment would even scratch the surface. So a whole team of chemically trained hazmat engineers had to be employed. That’s a cost I’d never factored into any of my business plans.”
He also revealed hundreds of his glasses have gone missing, adding: “That cost must be added to the £100 a day we spend on fuel for the generator, the £400 a week it costs to provide warmth on the terrace and the £27,000 a month we must spend on parking and traffic marshals to keep the council off our back.
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“And that’s before you get to the cost of employing people in Starmer’s Britain these days.”
He added: “It’s galling to see how much effort is required to make so little money on the farm. It’s worse at the pub. The customers are coming. There’s no problem there. But turning their visits into a profit is nigh-on impossible.”
However, Clarkson ended his column on a positive note, as he said how TV chef Marco Pierre White had been impressed by the food during his visit.
He added: “And it’s warm and there’s a fire and the staff are friendly and young and happy. It’s a proper, traditional pub. By which I mean you’ll love it, and I’ll lose a fortune and develop a skin disease from the stress of running it.”