Twix launches Christmas song with grime MC D Double E to spice up festive playlists

Mariah Carey’s ‘All I Want for Christmas is You’ is the Christmas song we’d happily never hear again, according to a new poll.

Research of 2,000 Yuletide-celebrating adults revealed ‘Mistletoe’ by Justin Bieber and Band Aid’s ‘Do They Know it’s Christmas’ are other tracks people have grown tired of.

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According to research commissioned by Twix, 23% of UK adults listen to festive music every day during the Christmas period, while some choose not to listen to any songs at all.

But by mid-December, 20% are sick of hearing Christmas music, with 17% believing you should stop hearing festive tunes all together by the 26th. A third also say they haven’t heard a good new Christmas song in years. 

To mix up festive music this year, the confectionery brand has launched a Twixmas track featuring grime MC D Double E and Nella Rose for those frazzled by the festivities.

D Double E said: “We all have Christmas songs we love, but we’ve been listening to them for decades and they can feel a bit stale.

“And it looks as though people agree with that – so we’ve looked to flip the script on festive tracks to show you lot how to do Twixmas this year, to give people something to enjoy once the big day is done and dusted.”

The research also revealed 20% confess they don’t know what day it is during this time, with 56% losing all sense of time between Christmas and New Year. And 30% would go as far as to say they like this period as much as the big day itself.

With routines in disarray, 52% take full advantage of the downtime to relax, 23% binge-watch their favourite TV shows.

Twix is hoping to freshen up the Christmas playlist with ‘It’s Twixmas Time’ track (Image: Getty Images)

Presenter Nella Rose, who features on ‘It’s Twixmas Time’ added: “This is the soundtrack to your post-Christmas party.

“We wanted to show you that you can turn up and have fun, without having to go anywhere or do anything – capturing the time between Christmas and New Year that people seem to enjoy.”

According to the study, 38% enjoy music more between the 1st and 31st December compared to any other time of the year and over half actually think the time between Christmas and New year is a celebration in itself.

Laura Boothroyd from Mars Wrigley added: “The unique Twixmas period reminds us that sometimes, the best gift is to simply unwind. From uninterrupted naps, to finally spending time on your hobbies, to having a laugh with the family.

“We hope that ‘It’s Twixmas Time’, will encourage everyone to embrace the simple joys at this time of year.”

Top 10 Christmas Song Brits are fed up of hearing:

  1. All I Want for Christmas Is You – Mariah Carey
  2. Mistletoe – Justin Bieber
  3. Do They Know It’s Christmas? – Band Aid
  4. Stay Another Day – East 17
  5. One More Sleep – Leona Lewis
  6. Santa Tell Me – Ariana Grande
  7. It’s Beginning to Look a Lot like Christmas – Michael Buble
  8. Fairytale of New York – The Pogues and Kirsty MacColl
  9. I Wish It Could Be Christmas Everyday – Wizzard
  10. Holy Night – Celine Dion

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