The luxury automaker struck up a collab with New York-based Keith “Bang Bang” McCurdy for the unique Miami Art Week project
- Bentley partnered with New York-based Keith “Bang Bang” McCurdy for Miami Art Week 2024
- The collab saw McCurdy wrap a Bentayga SUV with a material incorporating UV-reactive tech
- Customers who dig the look can tap Bentley’s Mulliner bespoke division for their own take
Miami’s annual Art Week presents an opportunity for automakers to showcase their connection to the art world, often through collaborations with an artist or fashion designer. This year, Bentley, through its Mulliner special projects division, partnered with Keith McCurdy, a New York-based tattoo artist, to create one of the highlight pieces of Art Week.
McCurdy, better known as “Bang Bang,” can count high-profile names such as Rihanna, LeBron James, and Justin Bieber on his list of clientele. He recently patented a new ink based on reactive UV technology that allows it to be effectively turned on, turned off, or even erased using different wavelengths of light. It is this concept that underscores what Bentley showcased with its debut art collaboration with “Bang Bang”.
According to Bentley, there is deep meaning behind the shifting shapes and patterns visible on the wrap. “Initially, the car’s façade presents harsh, tessellated shapes on the bonnet, symbolizing the tension one might feel at the start of a journey,” Bentley Mulliner design consultant Rich Morris explained.
“As one moves along the car, these shapes transition into a fluid, structured ripple pattern along the sides, evocative of water droplets and creating Bentley’s signature Azure diamond motif. This seamless transition embodies the transformation of feelings from stress to serene satisfaction upon reaching one’s destination after driving in a Bentley.”
The tattoo artist is already working on another collaboration with the luxury carmaker, which should be ready sometime in 2025. It is unclear whether the Miami Art Week Bentayga was commissioned for a specific client. However, customers who feel “inspired” by the display can request the carmaker add similar touches to their vehicles through its Mulliner division.
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