Reason I’m A Celeb’s Ant and Dec cover their watches with stickers on ITV show

I'm A Celebrity

Ant and Dec have their watches covered at all times (Image: ITV)

‘s covered watches on are not just a quirky production choice but a carefully planned tactic to keep contestants completely unaware of time.

This small but crucial detail is part of ‘s effort to heighten the jungle experience by disconnecting campmates from all aspects of the outside world.

Now in its 22nd year, the hit show continues to intrigue viewers with behind-the-scenes secrets, even as this season sees eliminations rolling in, starting with Jane Moore, followed by Dean McCullough, Tulisa Contostavlos, and Melvin Odoom.

Fans have long noticed the concealed watch faces and speculated about their purpose.

One observant viewer commented on social media: “Is Ant’s watch covered because of cameras or because of the sun reflection? @antanddec or am I seeing things?” Another fan added: “I don’t get why do Ant & Dec have their watches always covered #ImACeleb.”

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I'm A Celebrity

It’s a carefully planned tactic to keep contestants completely unaware of time (Image: ITV)

This rule doesn’t just apply to Ant and Dec. Former contestants Scarlett Moffatt and Joel Dommett explained on I’m A Celebrity: Extra Camp in 2017 that everyone interacting with the campmates follows the same protocol.

Moffatt shared: “It’s so the campmates don’t know the time, so all the watches are covered for the people that see the campmates all the time, like Ant, Dec and Medic Bob.”

The absence of time awareness plays a significant role in shaping the campmates’ experience, creating an environment where they are entirely reliant on the show’s structure. With no clocks or time cues, campmates often feel disoriented, which can lead to more raw and unfiltered reactions—key to the show’s success.

I’m A Celebrity… Get Me Out Of Here! is packed with behind-the-scenes secrets that add to its jungle magic. Safety is always the top priority, with a 24/7 crew on hand to handle emergencies and wildlife encounters. Former campmate Dean McCullough recalled being pulled away from a fire by a vigilant staff member while half-asleep.

I'm A Celebrity

Fans have voiced their fury after Melvin Odoom, 44, was booted off the show (Image: REX/Shutterstock)

The jungle setup includes a canopy to keep sleeping areas relatively dry during storms, though sideways rain can still cause discomfort. Contestants endure the elements with no special treatment, as hosts Ant and Dec have confirmed.

Filming involves around 100 cameras capturing thousands of hours of footage, which is condensed into short episodes. Former contestant Martin Roberts revealed his biggest fear wasn’t the challenges but how he’d be portrayed after editing. This extensive camera coverage ensures every dramatic moment is captured.

The jungle shower remains a signature feature, with former finalist Ashley Roberts describing the experience as intimidating due to unpredictable camera angles. Even the hosts face their challenges, as Dec Donnelly once required medical attention after being bitten by a harmless spider.

 

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