One in three adults fear loneliness this Christmas, with many eating dinner alone

Almost half of adults believe that spending time with loved ones is the most significant way to express care during Christmas, according to recent findings.

However, the same study revealed that over the past five years, a quarter of Brits have experienced increased levels of loneliness, with 49% fearing they will become lonelier as they age, especially during the festive season.

The research suggest that 17% will be dining alone on Christmas, and nearly two-thirds won’t have the opportunity to meet up with friends and family to share what has be going on in their lives.

Hallmark commissioned this study and produced a touching video featuring children visiting elderly residents at Horsforth Manor Care Home in Leeds to understand what it feels like to be lonely during Christmas.

The children learned the importance of reaching out to those who might miss them and were informed about the difficulties of feeling isolated during this period.

Ruth Turner-Blood, head of writing at Hallmark, commented: “Christmas is often seen as a time of joy and togetherness, but for many people, feelings of loneliness can become particularly intense during the festive season.

“There’s a clear contrast between the idealised image of a happy family celebration, and the reality some face but often, the smallest of gestures can make all the difference during the festive season.”

In an effort to combat loneliness during the festive season, 37% of people plan to send a thoughtful card and a third will invite a loved one they are concerned about for a meal, according to recent research.

The study also revealed that 34% will make a phone or video call to someone they can’t see in person to help alleviate their feelings of isolation. Furthermore, 44% will specifically send a card to someone they believe may be feeling lonely.

Ruth Turner-Blood from Hallmark commented: “Something as simple as sending a thoughtful message in a card can show someone that they’re in your thoughts, especially if they’re feeling isolated.

“We want to help people feel more connected this festive season, showing how even the smallest of gestures can be meaningful to someone.”