It looks like the “is snack wrap back at McDonald’s?” X account will finally be able to tweet “yes.”
On Dec. 5, Joe Erlinger, president of McDonald’s USA, spoke to ABC News about the new McValue menu and confirmed the return of a item with an extremely passionate group of fans.
“The Snack Wrap will be back in 2025,” Erlinger said. “It has a cult following, I get so many emails into my inbox about this product.”
Erlinger declined to give a specific drop date “for competitive reasons.”
McDonald’s USA also declined TODAY.com’s request for more details on the item’s revival, but it did provide cryptic confirmation on social media.
“snack wraps xx.xx.2025,” McDonald’s wrote on X.
The original Snack Wrap, which came with grilled or crispy chicken and ranch or honey mustard sauce, has been off McDonald’s menus since 2016.
At the time, news of its discontinuation sent shockwaves through the internet and, according to McDonald’s senior marketing director Guillame Huin, we have social media to thank for its return today.
“If you ever wonder if your posts here matter, if they have an impact, if we even care, let me tell you something, you and you only with your countless posts and requests and petitions made it happen,” Huin wrote on X. “They were in all our meetings, all our discussions, every single powerpoint to make a case for it. You won, snack wrap fans. Thank you.”
For years, social media has led the charge to bring the Snack Wrap back. A Change.org petition started in 2021 garnered over 17,000 signatures, and multiple posts on X, Reddit, TikTok and beyond longed for the days of the Snack Wrap.
Huin also said that Snack Wraps were “BY FAR, our most requested items of all time.”
As expected, people online wrapped the news around themselves like a warm flour tortilla.
“McDonald’s brining the Snack Wrap back. I used to pray for times like this,” posted one X user.
“I might actually cry,” wrote another.
“BESTIES WAKE UP!!!! MCDONALDS JUST ANNOUNCED THAT SNACKWRAPS ARE BACK IN 2025!!!!!!!” a TikTok user wrote while dancing in their car.
Prior to McDonald’s announcement, competitors tried their hand at achieving Snack Wrap-esque virality with the public, all with varying results.
