Meghan has reportedly appointed herself as her new brand’s CEO (Image: Getty)
Despite having interviewed several candidates for the position and not finding a quality candidate, has decided to of her new lifestyle brand.Meghan announced her new cooking and lifestyle firm, , with great fanfare back in March and shortly afterwards, began her search for a Chief Executive Officer.After a fruitless search, as reported in the , insiders have claimed she found the perfect candidate – herself.An insider told the New York Post: “She is the CEO of American Riviera Orchard.”The Diary Editor of the Daily Mail, Richard Eden, also reports the Duchess of Sussex is in negotiations with streaming giant about entering a commercial partnership with American Riviera Orchard.
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Meghan unveiled her brand American Riviera Orchard back in March (Image: Archewell Foundation)
Meghan is said to be focusing her brand products on home, garden, and lifestyle and currently has over 600K followers on existing posts however, only form the shape of her logo.
The Duchess, 43, on her page in which she could be seen busying herself in a rustic-looking kitchen, arranging white and pink flowers and whisking up a treat in a bowl.
Regarding the streaming giant’s potential interest in the brand, the source disclosed to the Daily Mail: “This is something new for . It would run the lifestyle business with Meghan, developing products as spin-offs from her show. If a partnership is agreed, it’s likely that would install its own CEO to run operations.”Meghan, however, does have a separate show coming out next year thought as part of Meghan and Harry’s existing multi-million-pound deal.
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Meghan is yet to announce a release date to sell items from her brand (Image: Getty)
According to trademark filings, Meghan earmarked plans to sell a range of products under her new brand, including homewares, cooking utensils, makeup, and even pet food.’s wife is still yet to announce a release date to sell any of her wares to the public but is currently embroiled in a trademark dispute.
In August, the United States Patent and Trademark Office (USPTO) rejected Meghan’s attempt to trademark her goods.
She was reportedly given three months to address several issues, .Reports state she has been told she can’t have exclusive rights to ‘American Riviera’ due to this being a commonly used place name to describe the California coast where the Duke and Duchess of Sussex live.