This Affordable Luxury Grooming Line Is Hiding In Plain Sight At Target

This face lotion has everything you need to elevate your skincare game. SPF 30 for essential UV protection? Check. Kelp and sea minerals to keep your face hydrated and pores minimized? Absolutely. It’s an easy addition to your daily routine.

Keep yourself clean from head to toe with the Goodfellow and Co. body wash, which aims to soothe dry and patchy skin. The cleansing formula comes in a cedarwood and geranium scent — offering up a sweet yet musky aroma. It’s also available in signature moroccan mint and sea salt scents.

Give your hair a refreshing boost with this minty, woodsy-scented shampoo. Made without synthetic dyes or silicones, it’s crafted to hydrate and moisturize your locks. Get ready for a cleanse that feels as invigorating as it smells.

Pair it with a handsomely scented conditioner, crafted from hops extract, glycerin and hyaluronic acid to moisturize your locks. The subtle musk and coconut aroma is the cherry on the top

This premium razor features an ergonomically designed soft-grip handle, giving you precise control — which is especially handy when using the back trimmer to edge stubble and sideburns. Plus, the German steel 5-blade cartridge is lined with a vitamin E lubricating strip for a smooth, comfortable shave. It’s equipped with a cartridge and includes one refill.

Who wouldn’t want a radiant, healthier-looking complexion for a drugstore price? Well, this face wash features a list of ingredients, including rice extract, shiitake extract, lemon extract, papaya extract, and vitamin C, to help minimize pores and reduce uneven skin tones.

Elevate your beard game with this moisturizing oil, designed to soften facial hair while promoting growth. The refreshing Moroccan mint and cedar scent features undertones of coconut, which will leave your face smelling like a fresh walk in the woods.

Much like the beard oil, this beard balm will soften your facial hair while leaving behind a refined scent. It’s also perfect for taming and shaping your beard, helping it stay styled and in place all day long — a plus for those with unruly facial scruff.

This budget-friendly cologne comes in 3.4 fluid ounces and could easily become your new daily scent. With fresh notes of juniper and sandalwood, it offers a clean, woodsy aroma. Want to explore more? Try Goodfellow & Co.’s trial set featuring .5 fluid ounce samples of their four most popular fragrances.

This isn’t your grandma’s soap. This plant-based bar is crafted with nourishing ingredients like grape seed oil, shea butter, and palm and olive oils. It cleanses and hydrates all skin types, from oily to sensitive, leaving your skin feeling fresh and moisturized.

This 2-in-1 beard brush is the key to taming your mane. One side features soft boar bristles, perfect for maintaining stubble and shorter beards, while the other has firmer nylon bristles to keep longer beards looking neat.

Organization is essential in the bathroom, and this space-saving hanging toiletry dopp kit is here to help. With two zippered compartments and two slip pockets, it offers plenty of storage options to keep your essentials neatly arranged and easily accessible. Not to mention, the touch of faux leather trim gives it an elevated look.

The final step to maintaining a well-groomed beard? A good beard comb. Enter this two-sided comb with both fine and coarse teeth, making it suitable for all beard types. Plus, the wooden build makes it anti-static and fights frizz.