The ad included the line ‘Looking for the roll of your dreams?’ (Image: PinPep)
One of the UK’s top hygiene and health employers has devised a novel approach to attract recruits by printing its job advertisements on toilet paper.
The toilet rolls, featuring job descriptions, have been strategically placed in university toilets in Nottingham, home to a renowned engineering school.
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Essity, the company behind this initiative, aims to employ graduates and potential talent in the fields of engineering and manufacturing.
According to research conducted by the recruiter, university students often find the job search process overwhelming, with 21% unsure where to begin post-graduation.
Gareth Lucy, spokesperson for the hygiene and health company, stated: “We want to create a pipeline of talented individuals who have the potential to become the future leaders of our company.
“As we specialise in the production of toilet paper in the UK, it felt like the obvious way of getting our message out there. Our research shows that looking for a graduate position can be daunting, so we wanted to make it very easy and relevant to what we do.”
Despite feeling apprehensive about their future with a quarter admitting they are fearful of finishing university due to the impending job hunt an impressive 96% have a clear idea, or at least some notion, of the kind of roles they wish to pursue post-graduation.
Essity loo roll is handed out to students at Nottingham University (Image: PinPep)
Over half of students aspire to have their first job in an industry directly related to the field they studied in and three-quarters have already sought advice on potential career paths.
This guidance has primarily been obtained through university resources or lecturers, but also via online career counselling websites and social media platforms.
When considering potential careers, 45% prioritise finding a role that offers a healthy work-life balance. A positive working environment is also a key factor for 39%, while 38% of ambitious students are keen to find a role within a company that offers room for growth.
Company values and culture hold importance for 27% of those surveyed, as does innovation for nearly a quarter (24%), and a focus on sustainability for 21%.
Gareth Lucy for Essity commented: “Our study tells us what young adults are looking for from a company which helps us ensure we offer what’s important. Our goal is to not only attract the best people but to then be a great place to work that they feel proud of.”