Toyota says it’s bringing back its Celica sports car

One of the automaker’s top execs reportedly let the confirmation slip this past weekend, but we’re still wary

  • A Japanese auto mag says it got Hiroki Nakajima, Toyota VP of Product, to confirm the upcoming Celica’s return
  • The exec quickly tried to walk back his comments, and so there are no other details about the car
  • Rumours of the Celica’s return have been swirling for a while, and we think it could be a great foil for the upcoming Honda Prelude

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It isn’t often an executive from a major car brand intentionally spills the beans on future product — but the crew at Toyota apparently did just that during a stage event at Tokyo Stadium over the weekend. Are you ready for a Celica to once again prowl Toyota showrooms?

Koji Sato, Toyota CEO, with Toyota concepts at the 2023 Japan Mobility Show
Koji Sato, Toyota CEO, with Toyota concepts at the 2023 Japan Mobility ShowPhoto by Toyota

What will the new Celica entail? History teaches us it will probably be preceded by the “GR” moniker, and is likely to be a two-door coupe. It makes us happy Toyota has yet resisted the temptation to apply a historic name onto a vehicle which bears no resemblance to its historical shape (unlike Chevy’s Blazer, Mitsubishi’s Eclipse Cross, et al) which is why we deeply doubt the brand will slap the Celica name onto a crossover. However, electrification is fair game at this point, especially since cars like the forthcoming Honda Prelude will have some measure of hybridization under their bonnets.

While this announcement was something of an impromptu declaration, with at least one other assembled exec injecting a note of caution into the conversation, a case can be made for adding a third sporty coupe to Toyota’s expansive lineup. Honda has the aforementioned Prelude in the oven; the Supra plays in a completely separate price bracket; and the naturally-aspirated non-turbo GR86 would provide a different driving experience should the Celica incorporate either (or both) of those features into its powertrain.

There’s just one point of clarity: do you pronounce it ‘suh-leek-ah’ or ‘sell-eck-ah’? Let us know in the comments section.

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