‘Picturesque’ and ‘charming’ seaside town named most envied in the UK – beating Bath

Before the pandemic, urban living, particularly in bustling cities like , was often viewed as the pinnacle of a sophisticated . The allure of dynamic city life, world-class entertainment, excellence, and lucrative career opportunities made urban centres highly sought-after.

However, the pandemic catalysed a significant transformation in work patterns. With the rise of remote work, many employees found themselves no longer tethered to their office locations. This shift allowed people to reconsider their living situations, leading to a surge in popularity for smaller towns and suburban areas across the UK.

To find out where the most envied lifestyles in Britain, Calculator.co.uk conducted a nationwide survey involving 3,000 respondents. The results found where in the has the most envied way of living.  

A spokesperson for said: “The pandemic has clearly reshaped how Britons choose their living environment. 

“Our survey reveals a growing interest in that combine the tranquillity and space of rural areas with the convenience and vibrancy of city life. The 100 areas voted in our survey exemplify the evolving aspirations of Britons in the post-pandemic era.”