As the 2024 election enters its home straight, a Republican group is ramping up its attacks on GOP presidential nominee Donald Trump with a $15 million ad campaign targeting swing voters in key battleground states.
Disillusioned, angry and frustrated former Trump supporters explain why they will vote for Democratic candidate Kamala Harris in November in testimonial ads that Republican Voters Against Trump will air digitally, on broadcast and cable networks and radio in Pennsylvania, Michigan, Wisconsin, Arizona and Nebraska.
In one of the testimonials, an ex-Trump voter named Ken calls out the former president’s “incessant lying,” said there is “no way” he could support him again and described voting for Harris as a “no-brainer.”
In another video, another Trump-turned-Harris backer called Norma admits she doesn’t trust Trump and fears he will “take our country down a really evil, dark path.”
The group also released this compilation:
Anti-Trump and pro-Harris messages will also appear on dozens of billboards as part of the group’s campaign.
The multistate blitz is “the capstone of the 2024 Republican Voters Against Trump campaign, and the final major ad push ahead of the November election,” the group said in a press release sent to HuffPost.
“Many swing voters are going to be making up their minds in the coming weeks, and it’s critical that we let them know what’s at stake,” said Sarah Longwell, the group’s executive director.
“You can repudiate him without renouncing your deeply held conservative values,” Longwell added. “We’re here to help establish a permission structure for right-leaning swing voters to do the right thing and vote their conscience.”
Support Free Journalism
Already contributed? Log in to hide these messages.