Alex Scott in the new campaign with BMW (Image: BMW/popcornpr)
BBC presenter has announced that she is the face of a new BMW Living With Electric campaign. The ex-footballer, presenter and broadcaster shared the news with her fans on .
Uploading a number of snaps of herself stepping out of a BMW vehicle, she wrote: “The past is not a weakness it’s a strength….‘Always moving forward’…”A special moment to be joining the family as their new UK ambassador in this next chapter. Exciting things ahead and I can’t wait.”
The campaign will see Alex spearhead the new ‘Living with Electric’ campaign featuring the BMW iX2, underscoring the brand’s commitment to innovation and the widespread adoption of electro mobility.
She will also play a pivotal role in the Living with Electric multimedia campaign that documents her journey and transition to electric driving with the BMW iX2 vehicle.
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Commenting on her involvement in the campaign, Alex said: “I hold my hands up, I wasn’t sure how an electric car would fit into my busy lifestyle, given the miles I travel and common concerns about charging. However, as someone who supports positive cultural change, I was eager to explore the possibilities.
“The BMW iX2 has completely transformed my perspective. It’s a joy to drive and fits seamlessly into my routine, with intuitive charging options at home or on the go. It’s powerful and offers excellent connectivity, which is crucial for my lifestyle. For me, this marks the start of a new era in driving and a way to make choices that contribute to a better future.”
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Alex has announced some exciting news (Image: Getty)
Away from her busy career, Alex has managed to squeeze in a number of lavish holidays with her girlfriend Jess Glynne.
Earlier this year, she fled the country to enjoy a sun-soaked holiday in Ibiza and just a few weeks later she was in Turkey at a luxury resort.
Alex and Jess were first linked back in October last year and confirmed their romance a few months later.