Rupert Lowe and Tommy Robinson backers are getting one thing wrong about Nigel Farage

One third of Reform UK voters think the party would be better led by someone other than , according to a recent poll. Likely the fall-out from the Rupert Lowe bust-up and perhaps mostly representing those who feel Reform should be more supportive of Tommy Robinson and leaning more into hard-right talking points. But what they’re getting wrong is this: Only Farage can lead Reform right now if it stands even the slightest chance of growing its presence across the UK.

However, as I have written before, this in no way detracts from ‘s stellar efforts in the run-up to July’s election, having ensured Reform got up to around 15% in nationwide polling. Meanwhile Farage has himself suggested a new leader may come along to take the party to even greater heights. Still — marmite politician he may be for many — only Farage has the brand recognition right now which Reform needs.

Ideology is vital. Reform and Farage would not be doing as well if they didn’t get the “vibes” right and scream authenticity as opposed to a monochrome uniparty.

But pragmatism is also critical. Reform only cuts through if it appeals to a wider constituency beyond its core base.

Yes, that broad appeal must not result in dilution of values. But, ironically, Rupert Lowe’s warnings about being more a party of protest than of power would be more likely — not less — if Reform simply became a party of the Online Right, advocating for mass deportations.

This model of authenticity mixed with broader pragmatism explains Farage’s earlier successes, not least the fact that — more than anyone — he led the Leave side to victory in the 2016 EU referendum.

If nothing else, Farage has a nose for the public mood and an unmatched gift for political timing, both attributes Reform UK needs at this crucial moment.

Right now is not forever, but – love him or loathe him – Farage is not only responsible for turning Reform into the most popular party in Britain according to many polls, but is the only person truly able to capitalise on recent gains and take Reform forward at this crucial moment in the party’s story.