Jeremy Clarkson opened his pub The Farmer’s Dog last August (Image: PA)
is handing out 1,000 free kegs of his beer to pubs as the star is trying to help stuggling landlords. The 64-year-old will give away 89,000 pints of his Hawkstone lager and cider, made using crops from his Cotswolds farm. The former Top Gear star reportedly splurged £1,000,000 on his new venture and opened the doors to his pub, The Farmer’s Dog, in August after the success of his Diddly Squat farm and shop.
One landlord has since praised the offer, but told The Sun: “89 pints isn’t going to turn the fortunes of a struggling pub or restaurant. The gesture is a really kind one from Mr Clarkson. Hawkstone’s a fantastic beer and I genuinely like the guy, but I think he’s missing the mark a little.”
Jeremy Clarkson’s has offered to help sturggling pub landlords (Image: PA)
Jeremy previously opened up about his fears over making profits at the pub and farm.
Taking to last year, he said: “Welcome to The Farmer’s Dog, it’s a pub I’ve had for about six months now, and I’ve worked out it is a brilliant way of turning £100 into about £94 using nothing but costings.
“The only thing that is saving me from financial ruin is the fact that we serve Hawkstone lager and Hawkstone cider.
“If you’ve got a pub and if you want to see if this strategy works for you as well, get in touch with us at our website, and if we like the sound of your pub, if it is the kind of place we want to be in, we’ll send you a free keg.
Jeremy Clarkson also owns his Diddly Squat Farm (Image: Getty)
“88 pints of Hawkstone lager or cider for nothing.”
Clarkson revealed late last year the unexpected costs accrued at his pub, included having to hire “a whole team of chemically trained hazmat engineers” to deal with an accident in one of the outside toilets, only managing to sell five of the 40 Christmas turkeys they’d ordered, and 104 glasses being stolen.
The former Top Gear star said in his column in The Times: “It’s galling to see how much effort is required to make so little money on the farm.
“It’s worse at the pub. The customers are coming. There’s no problem there. But turning their visits into a profit is nigh-on impossible.”