10 shoppers in for a treat to win Aldi’s new range of wine this spring (Image: Aldi UK)
While summer might seem a little far off, there’s no reason you can’t enjoy a glass of delicious wine in the meantime. And with Aldi’s latest campaign, the excitement is definitely building.
Aldi is embracing the growing community of social media wine enthusiasts with the launch of its Winefluencer Club — a fun initiative designed to make wine tasting more accessible and enjoyable for everyone.
Wine is no longer just for experts or reserved for expensive bottles.
A new wave of wine lovers is taking over social media and making wine tasting fun and approachable.
Whether it’s Reels, reviews, or YouTube tutorials, these new “winefluencers” are revolutionising traditional wine culture.
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In an exciting collaboration, Aldi has teamed up with star @thewinewally, who boasts over 100k followers, to lead the campaign.
The Winefluencer Club gives wine lovers the chance to sample Aldi’s latest spring-summer wine range for free, in exchange for authentic social media reviews.
Forget the typical influencer format — instead, you’ll become a “Winefluencer,” one of the first to try Aldi’s new wine range and share your thoughts with the world.
Liam D’Arcy, aka @thewinewally, says: “This is a fantastic opportunity for wine lovers — not only to taste Aldi’s amazing wines for free but to develop their skills, grow their audience, and help others discover top picks from the latest range.”
Here’s the kicker: only 10 lucky winners will be selected for this exclusive opportunity, so you’ll need to get creative!
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How to Enter:
To be in with a chance of landing a spot in the Winefluencer Club, Aldi is looking for 10 passionate wine connoisseurs to join the club and receive free bottles from Aldi’s award-winning wine range in exchange for authentic social media reviews.
Entering is simple. To apply, send an email to [email protected] with the following details:
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Full name
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Proof of age (a photo of your passport or driving license)
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Your social media handles and the number of followers on each account
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A 150-word explanation of why you should be selected to join the Winefluencer Club
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Your favourite Aldi wine and why you love it
Applications are open until March 18, so there’s still time to submit your entry.
And if you’re lucky enough to be selected, you’ll become part of a fresh new wine community, enjoying top-notch bottles on Aldi’s tab.