B.C. film and tourism industries join forces to launch online platform that transforms iconic filming locations into immersive tourism experiences.
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The platform launched with 25 free, self-guided interactive routes.
“British Columbia has earned its place as North America’s fourth-largest production hub through decades of excellence in film and television production,” said B.C. Film commissioner Marnie Gee in a statement.
“Cineventure now allows us to showcase this legacy in an entirely new way, creating a bridge between our creative industry and the tourism sector.
“When visitors explore these locations, they’re not just walking in the footsteps of beloved characters — they’re experiencing firsthand the stunning versatility of our province that has made it a favourite among filmmakers worldwide.”
The platform guides visitors through filming locations by an intuitive map enhanced by an augmented reality feature that allows those out-and-about to hold up their phones and see photographs from scenes shot at the exact location they’re visiting.
To help plan a perfect Hollywood North trip, the site also offers itineraries and multi-day planning guides complete with suggestions for activities, information about landmarks and restaurants that complement each production’s uniqueness.
“By creating these immersive experiences, we’re not only offering visitors a unique way to explore our region, but also encouraging tourism dispersion across our communities and seasons,” said Chris Peters, executive director of Tourism Burnaby and vice-chair of Cineventure, in a statement. “The diversity of locations featured on Cineventure will help showcase lesser-known destinations while creating sustainable, year-round tourism opportunities throughout British Columbia.”
According to Cineventure, each route and itinerary on the site helps users not only connect with their favourite productions, but also foster a deeper understanding of B.C.’s landscapes and cultural heritage through educational elements focused on local and Indigenous culture, and environmental stewardship.
“The enthusiasm we’ve seen from both the film and tourism industries has been extraordinary,” said Leslie Wootton, executive director of Screen B.C. and board chair of Cineventure. “This launch is just the beginning. The collaborative spirit between our industries has opened up endless possibilities for creating unique experiences that celebrate B.C.’s role in global entertainment.”
The site will continue to add more routes in future, expanding into new regions and welcoming more municipalities to the partnership.
Other planned additions include: ‘Easter eggs’ and exclusive content unlockable at specific locations, digital collectibles through geocaching, gamification features and more augmented reality experiences.