The Reiss blazer Princess Eugenie wears on repeat – recreate her look from just £30

Princess Eugenie, daughter of Prince Andrew

Princess Eugenie was snapped in a sleek black blazer from Reiss, you can buy similar for £30 (Image: Instagram and Debenhams)

Princess Eugenie regularly travels the world for her work and has an item she pulls out time again for business trips and royal visits – and it’s from one of Kate’s favourite high street brands.

Princess Eugenie

Princess Eugenie was snapped in a sleek black blazer (Image: Instagram )

We’re talking about her go-to black blazer. Eugenie was first spotted wearing the jacket back in 2017 and has been snapped in it nearly two-dozen times over the years, most recently in January during a visit to Saudi Arabia for the Islamic Arts Biennale. For that outing, the princess paired it with silky shirt dress and trainers. 

The double-breasted black jacket with gold buttons is from Reiss, the British brand known for timeless staples and sharp tailoring. Eugenie is not the only fan in the Royal Family: The Princess of Wales has worn its coats, dresses and jumpers, while her husband, Prince William, has been sported in shirts from the label. 

Meghan Markle was pictured in a black-and-white shift dress when she was pregnant with Prince Archie, and has also been seen in a camel coat.

Anyone looking to find Eugenie’s exact blazer in Reiss is out of luck. The ‘Lavinnia’ is no longer in stock, however Reiss does have a similar version in its current range.

Reiss Blazer

Tally Tailored Fit Textured Double Breasted Blazer in Black by Reiss, £278 (Image: REISS)

The double-breasted ‘Tally’ has a similar tailored fit and gold buttons, albeit with a single button on the cuff rather than the three on ‘Lavinnia’ but that won’t take away from the overall look. If you don’t want black, there are navy and white versions.

Principles long blazer

Principles Double Breasted Blazer, £29.50 (Image: Debenhams)

For something more affordable, this Principles double-breasted blazer will give the same aesthetic. Note that it’s a little longer, falling just below the hip. Originally it was £59 but is currently 50% off. If you are quick, you can save an extra 20% by using the code EXTRA20

  • – for £29.50

H&M Double Breasted Blazer

The H&M Double Breasted Blazer, £44.99 (Image: H&M)

H&M also has a keenly priced double-breasted black blazer in its collection, the cut is looser and this one has shoulder pads, which gives a more structured look. We also like the powder blue version for spring. 

Freemans Double Breasted Blazer

The Freemans Double Breasted Blazer, £65 (Image: Freemans )

Freeman’s blazer is another slightly longer style. The size range is impressive – 8 to 32 – and it comes in white and navy if you want an alternative to black. 

Finery London Collared Blazer

Finery London Collared Blazer, £79 (Image: Marks and Spencer)

Our final option is one by Finery, stocked online at M&S. Like the ‘Lavinnia’, it has three buttons on the cuff, giving it a classic look. Choose from black, navy or green. 

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