A decade ago, Mercedes-Benz topped Canada’s premium brand sales chart, but drops to fourth place for 2024
Traditional premium auto brands saw their Canadian market share fall by a full percentage point in 2024. For much of the year, the biggest luxury marques couldn’t maintain the prior year’s sales pace even as the industry overall pushed forward to normal sales levels.
Yet while many of the biggest names in the luxury auto sphere succumbed to the headwinds of high interest rates, Tesla expansion, and inflationary pressures, a group of brands once thought to be niche players made major moves. That group includes three former members of Ford’s Premier Automotive Group. And no, we don’t mean Mercury.
Canada’s 10 best-selling premium auto brands in 2024
10. Land Rover: 8,949, up 21%
9. Lincoln: 9,078, up 36%
8. Porsche: 10,374, down 3%
7. Acura: 11,981, down 1%
6. Volvo: 13,404, up 4%
5. Cadillac: 16,560, up 7%
4. Mercedes-Benz: 28,076, down 3%
3. Lexus: 29,704, down 5%
2. BMW: 30,623, down 1%
1. Audi: 33,644, down 4%
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