Heinz set to give out £5,000 to customers for doing this one unusual thing

Brits could win £5000 from iconic brand Heinz – but you’ll have to get creative if you’re hoping to bag the cash.

has launched a competition where three winners will have the chance to win the cash and a lifetime supply of .

And all you have to do is submit your idea for the next big bean flavour.

For the first time in its history, the three winning creations will land on supermarket shelves, with hundreds of other prizes up for grabs.

The announcement comes as new research reveals over half of Brits are already adding extra flavours to their meals which use .

Younger generations are driving culinary experimentation, with nearly half of 18-34 year olds trying new recipes every week.

For the first time in Heinz’s nearly 150-year history, Brits are being invited to create the next big flavour.

From spicy to sweet and everything in between, Heinz is calling on beans lovers across the UK to get creative and pitch their dream flavour combinations by entering the flavour competition.

According to research by the company, 38% agree that beans serve as the perfect base for adding their own twist in the kitchen.

Brits love for their simplicity and versatility – and the popular food item remains a staple for flavour-packed experimentation in kitchens across the UK.

Alessandra de Dreuille, director of meals at Heinz said: “ have been a kitchen staple for nearly 125 years, but we’ve never asked the public to decide what flavour comes next – until now.

“We know that Brits are already getting creative with their Beanz, so it’s a no-brainer for us to get them involved in deciding what the next flavours should be.

“Whether it’s a spicy twist, a nostalgic favourite, or something totally unexpected, we’re giving Brits the chance to create the next Beanz classic.”

To submit your ideas, all you need to do is head to the and enter your top flavour.