The pressure continues to mount on Daniel Levy (Image: Getty)
It hasn’t been the start to 2025 chairman Daniel Levy would’ve hoped for.
Spurs are languishing down in the bottom half of the table, with protests surrounding his ownership beginning to grow.
But Levy and ’s latest request has done little to quell the tension.
have reportedly issued a plea to Premier League broadcasters .
It comes after a subtle change was spotted by eagle-eyed viewers during Sunday’s Premier League meeting with .
was instead referred to as ‘ Head Coach by Sky Sports – a departure from ‘ Head Coach’ which was used by the same broadcaster earlier this year.
According to The Athletic, this was part of a deliberate ploy as per the request of Spurs, who emailed the Premier League’s broadcast partners to issue a naming update.
It’s believed to have read: “ have provided clarification regarding the club’s name. They have requested that the club are primarily known as , with Spurs being the preferred short version. The club have requested that they are not referred to as .”
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Tottenham have requested broadcasters not to call them ‘Tottenham’ (Image: Getty)
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The briefing was sent out to broadcasters across the world, not just in England, with different outlets having also altered their graphics in response.
Spurs’ reasoning for the change? is the name of the area, not the football team.
This policy isn’t new, with documents dating back to 2011 detailing how Spurs have previously asked not to be called just ‘’.
But the recent push to ensure this policy is adhered to comes on the back of a brand remastering which took place at back in November 2024.
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In the club’s brand playbook, a section on how to reference the club read: “In a world full of Uniteds, Citys and Rovers, there is only one Hotspur, . When referring to the team or the brand, please use ‘’, ‘ Football Club’ or ‘THFC’. Never refer to our Club as ‘’, ‘ FC’ or ‘TH’.”
It’s no doubt a kick in the teeth to the loyal fans, particularly those who have grown up and supported the club from that area, to hear the hierarchy wants to strip the team of its long-standing identity.
After all, they are supposed to be Super from the Lane, right?