Alison Hammond set to host iconic BBC show as she’s ‘poached’ from ITV

is reportedly set to host the new reboot of Hole In The Wall. The 50-year-old presenter is embarking on another career move just weeks after teaming up with her son Aidan on a new travel series.

Hole In The Wall, which ran for two series until 2009, is expected to return with Alison fronting the programme. The original show was hosted by Dale Winton and Strictly star Anton Du Beke.

An inside source told : “Hole In The Wall got great ratings when it first came out so the Beeb have decided to bring it back.

“They are currently filming the pilot to see how it shapes up. They wanted to sign Alison and she jumped at the chance to do it. She’s one of TV’s most in demand stars right now and the Beeb is over the moon that they’ve signed her.

“Alison adores her job and is always on the lookout for shows where she can have a real laugh -that’s why she loves presenting Bake Off and This Morning. They are light-hearted and fun.”

The Birmingham-born star already has several hosting roles on television, notably on ITV’s and Channel 4’s The Great British Bake Off.

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Hole in the wall dale winton

Hole In The Wall was originally hosted by Dale Winton until 2009 (Image: BBC)

It doesn’t stop there as Alison also fronts the British reality documentary series, For the Love of Dogs, on ITV. She filled in for Paul O’Grady following his sudden death in March 2023.

Alison is a fan favourite on This Morning. She always appears as a co-host on Friday mornings alongside Dermot O’Leary. She became a main presenter in 2021 and previously joined as a reporter in 2002.

It was reported last summer that Alison had been offered , Florida Unpacked. Before she shot to fame on Big Brother, Alison had previously earned a living as a travel rep.

Alison Hammond ITV

Alison Hammond is a regular on This Morning alongside Dermot O’Leary (Image: ITV)

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According to , Alison’s net worth is between £1 million and £4 million thanks to her multiple career roles in the entertainment industry.

For her role on This Morning, she earns roughly £600,000 annually. She recently participated in Birmingham’s Christmas Pantomime of Peter Pan and has several high-paying, lucrative brand deals.

Alison has worked with big names such as Crown Bingo and DFS Furnishings over the years, and in 2022, she launched her clothing line with In The Style.

Alison appears on This Morning on Fridays at 10am on ITV and ITVX.

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