Bayer Leverkusen have announced a partnership with New Balance (Image: New Balance)
Bundesliga champions Bayer Leverkusen has penned an exciting multi-year deal with New Balance, which is set to begin at the start of the 2025/26 season as the sports brand breaks into the German market.
New Balance will kit out all of Leverkusen’s squads, including youth, men’s and women’s. They will also provide all of the club’s training wear.
The deal comes after World Cup winner and Leverkusen wing-back Jeremie Frimpong signed to the brand.
Jeremie Frimpong has already signed with New Balance (Image: New Balance)
“Bayer 04 Leverkusen are delighted to enter a long-term partnership with New Balance from the 2025/26 season,” said Fernando Carro, chairman of the management board of Bayer 04.
“This relationship is the first of its kind for New Balance in German professional soccer and we as a club are honored to be a strategic partner in this important step into an exciting future.”
Markus Breglec, Leverkusen’s chief marketing and innovation officer, added: “This is a partnership between two global soccer giants working closely together as like-minded brands to succeed together on the pitch, develop innovative products and increase the reach for our fans near and far.
“New Balance, with its global presence, matches Bayer’s international reach to jointly develop the men’s, women’s and youth teams.
“We are convinced and thrilled to have found a partner who will accompany Bayer 04 Leverkusen on an exciting path of growth on and off the pitch in the coming years. We will work together to fulfill the dreams of our fans – at all levels, together under the cross.”