Luke Debono flexes his muscles for unique perfume campaign (Image: PinPep)
Married at First Sight UK star Luke Debono strips down for new perfume campaign – but it’s no ordinary one.
This limited-edition eau de toilette has been created by none other than pizza giant, Domino’s.
Domino’s has launched a pepperoni-inspired perfume to entice pizza-lovers this Valentine’s Day. The new perfume is a nod to its Pepperoni Passion pizza and is said to have irresistible notes of spice, pepper and a woody, warm base.
To mark the launch of Eau de Passion, Domino’s shared an array of steamy content featuring Married at First Sight UK star Luke Debono who is on a quest to find romance after splitting with MAFS star Amy Kenyon.
The former bodybuilder is known for his sculpted body and memorable one-liners during his time on MAFS and he has now certainly put his body to good use for the camera.
In the saucy new photos Luke Debono can be seen spraying his chiselled physique with the bespoke pizza shaped bottle.
“I’ve learnt a lot about romance over the past year,” said Luke Debono. “This is the perfect gift for passionate-pizza-loving couples looking to spice things up this Valentine’s Day.”
Domino’s fans can get their hands on the limited edition perfume (Image: PinPep)
The perfume is the first scent launched by the pizza company – which has previously created a heat suit for its drivers to keep them warm in the winter months, and a jetpack suit to help deliver pizzas to hungry festivalgoers in Glastonbury.
For a chance to win the limited-edition 30ml bottle, Dominos lovers will need to head to the and sign up between February 10-17.
While some spoil their loved ones with homecooked meals and shower them with gifts, many celebrate their love with a Domino’s pizza.
Domino’s revealed it typically sees a 50% increase in orders of its Pepperoni Passion pizza each year on Valentine’s Day, this is based on a five-year average of day-on-day increases – this year, the brand is expecting to make over one million.
Luke Debono said: “I’ve learnt a lot about romance over the past year, and this is the perfect gift for passionate-pizza-loving couples looking to spice things up this Valentine’s Day.
“What could be more attractive to a partner than a smoky, spicy scent that sparks passion?”