Heated to an optimal 190℃ for long-lasting hold with less heat transfer, causing less damage. (Image: KEEO)
Bad hair days are largely a thing of the past thanks to the leap forward in technology over the years. But no matter how many great products are out there, it doesn’t mean there aren’t people who still shy away from using hair stylers over concerns about the damage they do to your hair.
It could also mean you just haven’t found the right product to suit your hair. After all, hair styling and preference for getting the perfect ‘at home’ do is intensely personal. It’s always worth looking at what’s out there though to help you sculpt those locks without damage.
And the could be the answer you’ve been looking for all along. Coming in at £149, you can get . So why is KEEO a standout choice?
Well, it’s designed for all hair types (even unruly curls, or flat hair that needs some pizzazz), and you can use it for curling and straightening. If you’re experiencing hormonal hair loss, or have really fine hair, KEEO plates are really gentle on your hair strands, reducing tension and compression, so they won’t totally flatten your hair – but will help give you a fuller look. Some traditional straighteners strip out your natural volume, but that’s not the case here.
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If you’ve damaged your hair trying too many different products over the years, It has innovative, patented contoured plates with a protective air gap that means your hair structure is a priority. And if you’ve got hair extensions, the KEEO Genius could be your new best friend.
It reduces tension on your hair by 50% as you use it, so you’ll minimise tugging and the pull as you straighten or curl, helping maintain the integrity of extension bonds. Given hair extensions often need a bit more TLC, this is a real bonus.
“We didn’t just create another straightener – we transformed heat styling by putting hair health first. By targeting the three major culprits of styling damage – heat, tension, and compression – a new era of kinder styling is born,” says Alfredo De Benedictis, co-founder, inventor, stylist, and multi-salon owner.
If you wanted a slightly more scientific explanation then consider this too: your hair isn’t just a flat strand, if you look really closely it’s a circular fibre with a 360-degree cuticle. And while traditional straighteners often crush this delicate structure, the to maintaining the integrity of your strands. So you can toss those glossy locks with confidence, knowing they’re still in good shape.
KEEO is Korean and translated into English is ‘care’, so if you wanted another reason to believe in the ethos of this brand, that says it all. It’s also not often you get to know the backstory about how something came into being, but the brains behind this tool are Alfredo, Mark, and Jan. They’re the trio who created the Babyliss Curl Secret – which won the Queen’s Award for innovation previously. And they’ve now launched KEEO, their own brand, after spending years honing good haircare, so your tresses are in terrific hands.
Additionally, their motto is: “Reinvent heat styling with kindness”.
And the proof is in the usage, as a TryIt, follow-up three-month report – tested on 56 consumers – found that 92% of users said their hair condition improved after swapping their old straighteners for KEEO Genius. Furthermore, 83% agree that they would use the KEEO Genius more frequently, because it is gentler than other hot tools.
These KEEO straighteners promise zero clamping, flattening or pulling. (Image: KEEO)
from Gillian G said: “Brilliant hair product, no more damaged hair! Great at straightening & curling. Easy & quick to use.” Jen Love added: “I wish I had discovered these a long time ago! They do not fry my hair and it already feels and looks in better condition. My hair used to go frizzy even after straightening, but now it is just silky smooth for 2 days and retains its style. I highly recommend this product – you will not regret purchasing it”.
Another person, Kasey Wilkinson also raved, saying: “So impressed! I highly recommend it! In love with KEEO Hair Straighteners! I never usually straighten my hair due to heat damage and look, but I was so impressed with how they glided through my hair without pulling, my hair has never felt so soft after using heat and left my hair with volume!”
Some were less positive with one mentioning: “The straightener felt easy to operate and handle, although feel so light that it takes some getting used to. I was overall impressed with the straightener, but unfortunately did need to go over my hair again with my regular straightener to reduce frizz. I would recommend this straightener to anyone who wants a more gentle heat styling, but not to those with very frizzy hair.”
If you want to shop around, then of course, are well-known in this space and you can find their Chronos styler for £289. If your budget is on the slimmer side (and whose isn’t nowadays?), then has the BaByliss Smooth Pro 235 Hair Straightener for £40.
But there is still something to be said about a brand started by three hair pioneers, and so the is one product worth adding to your beauty kit.