Channing Tatum pulls ‘Magic Mike’-like moves in front of Wrexham players in Super Bowl ad

Channing Tatum is showing the Wrexham Association Football Club (Wrexham AFC) how it’s done.

In an ad by STōK Cold Brew Coffee, Tatum is seen teaching the players new dance moves that they can do when they score a goal.

“All right, listen up. Your bosses are not happy with your celebration dances so grab some cold brew guys because you’re about to learn how to make it hot,” the “Magic Mike” star says while taking a sip of the drink on top of a table.

As soon as he quenched his thirst, Tatum began to dance. The “Blink Twice” actor did some breakdancing moves, voguing and footwork. Once he was done, he looked over to the team out of breath and asked if they understood the assignment.

The team then started dancing alongside Tatum, but the moves progressed to the point that Tatum tried to tone them down.

“No, I promised Ryan and Rob I would keep it classy. Everyone put your clothes back on!” he said.

STōK Cold Brew Coffee is the official stadium sponsor for Wrexham, which is co-owned by actor and producer Rob McElhenney and “Deadpool” star Ryan Reynolds.

Channing Tatum Super Bowl Ad
Channing Tatum pulls out moves like Magic Mike in STōK Cold Brew Coffee’s 2025 Super Bowl ad.Courtesy Stok

In a press release, Tatum explained why he wanted to star in the ad that was created by Reynolds’ production company, Maximum Effort.

“When Rob and Ryan asked me to help their team master the art of the celebration dance, I knew I had to accept the challenge,” he shared.

Channing Tatum Super Bowl Ad
Channing Tatum holds a bottle of STōK Cold Brew Coffee in the 2025 Super Bowl ad.Courtesy Stok

“I got to experience the famous Wrexham magic firsthand while visiting the STōK Cae Ras, where we were able to capture the energy in the locker room on camera,” he continued. “It was fun showing the lads how it’s done just in time for the biggest American football celebration.”

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