It’s back to the drawing board for Crayola as the company is bringing eight nostalgic crayon colours out of retirement.
Returning to shelves this spring as part of the limited edition “Retired Colours 8 Count Crayon Pack” will be Dandelion (retired in 2017), Blizzard Blue, Magic Mint and Mulberry (retired in 2003), and Orange Red, Violet Blue, Lemon Yellow and Raw Umber (retired in 1990).
The company said its decision to make the old shades available again will please consumers, increase the brand’s available colour palette and give a nod to the company’s first eight-crayon box launched in 1903.
Crayola will also be introducing limited edition ‘Collection Coloured Pencil’ and ‘Collection Marker’ packs.
According to a recent survey, nine out of 10 parents believe that colours have a significant impact on creativity and are vital to a child’s development.
Additionally, the study found that 96% of parents encourage their kids to bring their imagination to life with colour.
As part of the company’s year-long celebration, Crayola is partnering with brands and licensees who will offer custom programs and products inspired by the limited edition colours.
Some of the participating partners in Canada include Lee and Joe Fresh, in addition to other lifestyle, fashion and beauty brands.